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We recently began a new initiative with one of our clients to help facilitate the sales and marketing conversation that was missing in their organization. The idea was to gather information from both teams in order to begin to formulate unified messaging across their website and sales collateral. What we found was that the conversation was a breath of fresh air for everyone. The response from both teams was amazing because there was a realization that although they work for the same company, the o philippines whatsapp group ften worked in silos as ‘sales team’ and ‘marketing team’. It was like having a conversation with a distant relative for the first time in years. So good to catch up and see what the other was doing and in the process revitalizing the relationship.

Beyond the ‘catching up’ and relational part of working together as a unified ‘Sales and Marketing’ team the information shared and gathered was invaluable. Here are some of the questions we asked SALES, that were extremely valuable for both sales and marketing. I recommend that every organization ask (and get answers to) these questions on a quarterly, or semi-annual, basis. Read and see why…





hear from prospects. Are these similar across products and solutions? If not how do they differ?
Who do you feel the buyer is in terms of title or persona (if your company has personas created)? Does this vary by business size or vertical?
Who (by title or persona) are influencers in the sales cycle?
Describe the typical sales process from engagement through close.