How to make an infographic? The definitive guide
Posted: Tue Dec 17, 2024 3:19 am
Graphic resources and visual content are essential when it comes to making content go viral on the Internet. Infographics are one of those graphic resources that can help you create more attractive content, as they summarize information in a simple and visual way, and are very easy to share.
It is well known that for something to attract us, it has to be striking or minimally attractive to the eye.
You may have seen thousands of them on blogs, in advertising cambodia phone number data campaigns or in newsletters … However:
Do you know what it is and how to make a nice infographic that goes viral on social media?
If design isn't your thing, don't worry!
In this article I will help you improve in this aspect, telling you:
What is an infographic and what are its benefits?
The types that exist based on their usability
Design programs and online tools
How to promote them to get the most out of them
If you want to start including this graphic resource in your content, keep reading and resolve all your doubts with this complete guide to creating infographics from scratch with free or professional tools.
1 Do you know what an infographic is, what its elements are and the benefits for your brand?
1.1 Essential branding elements
1.2 Benefits of Infographics in Corporate Image and Personal Brand
2 Types of infographics according to their application
2.1 Flat infographics
2.2 Interactive infographics
2.2.1 ⇒ Advantages
2.2.2 ⇒ Disadvantages
3 How to make unforgettable infographics?
3.1 Steps to create infographics online
3.2 Specific design tools and programs for making an infographic
4 How to promote and make your infographics go viral online?
4.1 Channels
4.2 Formats
5 Conclusion
Do you know what an infographic is, what its elements are and the benefits for your brand?
What is an infographic?
The first thing I want to make clear to you is what an infographic is, and what it is not, since every day we see a lot of visual content associated with different brands, but what exactly are they?
Definition of infographic
Infographics are visual communication tools that represent, summarize and explain, in an attractive and easy-to-assimilate way, a lot of information in a small space.
In addition to being useful as a communication tool, they are especially recommended when the topic to be discussed is too arduous and difficult to understand and a visual representation would be helpful.
Essential branding elements
Depending on the subject, infographics can be of many types: informative, advertising, educational, etc.
However, all of them must share the same essence, since design and style are very personal aspects, which are usually linked to each person's tastes, and must be in line with the brand behind the content.
Although the design may have its own nuances and the content may be oriented towards the established objective, these visual resources usually share certain branding elements that you should not fail to include in your designs:
Logo or signature : it should be easy to recognize the brand that shares that information
Typography : If the brand uses a specific typeface, it is appropriate to use it here as well (or at least from the same typeface family)
Images : Whether you use photographs, icons or illustrations, these should match the style of the brand.
Colors : another element that can relate visual content to a brand is the use of corporate colors.
Tone : Is the company usually approachable or distant? The same tone of communication used in the rest of the content should be used in the infographic.
It is well known that for something to attract us, it has to be striking or minimally attractive to the eye.
You may have seen thousands of them on blogs, in advertising cambodia phone number data campaigns or in newsletters … However:
Do you know what it is and how to make a nice infographic that goes viral on social media?
If design isn't your thing, don't worry!
In this article I will help you improve in this aspect, telling you:
What is an infographic and what are its benefits?
The types that exist based on their usability
Design programs and online tools
How to promote them to get the most out of them
If you want to start including this graphic resource in your content, keep reading and resolve all your doubts with this complete guide to creating infographics from scratch with free or professional tools.
1 Do you know what an infographic is, what its elements are and the benefits for your brand?
1.1 Essential branding elements
1.2 Benefits of Infographics in Corporate Image and Personal Brand
2 Types of infographics according to their application
2.1 Flat infographics
2.2 Interactive infographics
2.2.1 ⇒ Advantages
2.2.2 ⇒ Disadvantages
3 How to make unforgettable infographics?
3.1 Steps to create infographics online
3.2 Specific design tools and programs for making an infographic
4 How to promote and make your infographics go viral online?
4.1 Channels
4.2 Formats
5 Conclusion
Do you know what an infographic is, what its elements are and the benefits for your brand?
What is an infographic?
The first thing I want to make clear to you is what an infographic is, and what it is not, since every day we see a lot of visual content associated with different brands, but what exactly are they?
Definition of infographic
Infographics are visual communication tools that represent, summarize and explain, in an attractive and easy-to-assimilate way, a lot of information in a small space.
In addition to being useful as a communication tool, they are especially recommended when the topic to be discussed is too arduous and difficult to understand and a visual representation would be helpful.
Essential branding elements
Depending on the subject, infographics can be of many types: informative, advertising, educational, etc.
However, all of them must share the same essence, since design and style are very personal aspects, which are usually linked to each person's tastes, and must be in line with the brand behind the content.
Although the design may have its own nuances and the content may be oriented towards the established objective, these visual resources usually share certain branding elements that you should not fail to include in your designs:
Logo or signature : it should be easy to recognize the brand that shares that information
Typography : If the brand uses a specific typeface, it is appropriate to use it here as well (or at least from the same typeface family)
Images : Whether you use photographs, icons or illustrations, these should match the style of the brand.
Colors : another element that can relate visual content to a brand is the use of corporate colors.
Tone : Is the company usually approachable or distant? The same tone of communication used in the rest of the content should be used in the infographic.