The payment method is key to customer loyalty:
Posted: Sun Dec 15, 2024 10:23 am
Comandato, one of the strongest online retail chains in Ecuador, was present at the event and through Andrés Varenius, its e-commerce manager, they shared one of their challenges: it is necessary to have a payment method that unifies all cards and makes the transaction simple for the user . In the top 5 reasons why users abandon their shopping cart, most exhibitors agreed that the lack of options or the complication of the payment method.
Here's an interesting fact about Linio Ecuador. When they started, they only offered card payments as a payment method, but when they added cash on delivery, purchases increased by 85% . It's clear that Ecuadorians still need physical contact with online stores to trust them.
The notable absentee from the event was Payphone , the Ecuadorian application that promises to revolutionize the world of online and mobile shopping. Although most of the exhibitors said they knew about it, they did not give dates or details of when and how they will start using it .
5. Transparency, reliability and empathy is what the consumer demands:
In the speech by Lan's Commercial Manager, Javier Macías, it was job function or professional person and industry email list highlighted that one of the reasons why 44% of buyers abandon their shopping cart is the lack of clarity in prices, taxes or additional fees . He also explained that for Lan it has been a challenge to reach the current payment process and that this is the bottleneck for many other online stores.
When users see one price on products and a different one when they check out, a high percentage abandon the purchase. It is key that you take this point into account to prevent your buyers from leaving without completing the transaction.
6. First-class logistics is the key ally of a successful online store:
The largest domestic shipping providers in Ecuador, Urbano, Correos del Ecuador and Servientrega, were also present at the event. The key message they gave was that in the world of online shopping, the visible face of the brand for customers is that of the logistics provider, who delivers the products .
Therefore, choosing it must be the result of a well-thought-out decision and the joint work must be a true partnership, under a clear contract that guarantees quality and the best customer service. A key point without a doubt for any online product store.
7. The reasons for purchase abandonment are clear and correcting them is within your reach:
Lilibeth Bogantes from DHL went a little deeper to explain the reasons why people abandon their shopping carts. She identified 4 causes of abandonment in which the logistics provider is directly involved and these are: 44% do not buy because the shipping price is higher than the product price, 22% because the shipping costs are not clear, 8% due to paying taxes on international shipments, 6% due to slow delivery . She recommended looking at the delivery service as a key ally of your online store that not only offers a good price but also advice when it comes to exporting.
8. The international market is an opportunity for Ecuadorian online stores:
The same DHL representative commented that, as providers of shipments abroad, they have identified that what North Americans and Europeans buy most online in Latin America is coffee and nostalgic items . This is an opportunity for entrepreneurs, Bogantes said, and her recommendation for Ecuadorian online stores was to think big and catapult themselves on the Internet to bring their products to global markets.
Here's an interesting fact about Linio Ecuador. When they started, they only offered card payments as a payment method, but when they added cash on delivery, purchases increased by 85% . It's clear that Ecuadorians still need physical contact with online stores to trust them.
The notable absentee from the event was Payphone , the Ecuadorian application that promises to revolutionize the world of online and mobile shopping. Although most of the exhibitors said they knew about it, they did not give dates or details of when and how they will start using it .
5. Transparency, reliability and empathy is what the consumer demands:
In the speech by Lan's Commercial Manager, Javier Macías, it was job function or professional person and industry email list highlighted that one of the reasons why 44% of buyers abandon their shopping cart is the lack of clarity in prices, taxes or additional fees . He also explained that for Lan it has been a challenge to reach the current payment process and that this is the bottleneck for many other online stores.
When users see one price on products and a different one when they check out, a high percentage abandon the purchase. It is key that you take this point into account to prevent your buyers from leaving without completing the transaction.
6. First-class logistics is the key ally of a successful online store:
The largest domestic shipping providers in Ecuador, Urbano, Correos del Ecuador and Servientrega, were also present at the event. The key message they gave was that in the world of online shopping, the visible face of the brand for customers is that of the logistics provider, who delivers the products .
Therefore, choosing it must be the result of a well-thought-out decision and the joint work must be a true partnership, under a clear contract that guarantees quality and the best customer service. A key point without a doubt for any online product store.
7. The reasons for purchase abandonment are clear and correcting them is within your reach:
Lilibeth Bogantes from DHL went a little deeper to explain the reasons why people abandon their shopping carts. She identified 4 causes of abandonment in which the logistics provider is directly involved and these are: 44% do not buy because the shipping price is higher than the product price, 22% because the shipping costs are not clear, 8% due to paying taxes on international shipments, 6% due to slow delivery . She recommended looking at the delivery service as a key ally of your online store that not only offers a good price but also advice when it comes to exporting.
8. The international market is an opportunity for Ecuadorian online stores:
The same DHL representative commented that, as providers of shipments abroad, they have identified that what North Americans and Europeans buy most online in Latin America is coffee and nostalgic items . This is an opportunity for entrepreneurs, Bogantes said, and her recommendation for Ecuadorian online stores was to think big and catapult themselves on the Internet to bring their products to global markets.