Setting up a PPC campaign in Google Ads isn’t all that hard
Posted: Sun Dec 15, 2024 9:49 am
“Not only will we begin seeing the share of ad spend and clicks hedging toward mobile even more than before but we’ll learn even more information about our audience on mobile devices. By leveraging location data, we can get a deeper understanding of who the searcher is, where they shop, where they linger, how far they travel for certain products and services and hopefully, we can leverage behavioral and location-based data for search programs.”
I’d say that the more things change, the more they stay the same qatar whatsapp number . Remarketing and mobile have been trending up for some years and don’t seem to be stopping anytime soon.
Shopping campaigns, if you have products that need to be sold online, are very important. With the real estate at the top of the SERP’s at an all-time importance you can draw attention to your products in a very real way with Shopping Campaigns. Your competitors are going to do them. Don’t be left wondering why your text ads are trending down.
Lastly, my top two go hand in hand. Conversion rates skyrocket when your ads show in the top two positions. All our client data agrees with these top 2 trends. There’s more to getting in the top 2 than just throwing money at it. Likewise, there’s more to conversion than being in the top positions. But, make no mistake, as CPC’s go up, and the cost of marketing goes up, it’s going to be more important than ever to focus on Conversion Optimization.Last week we talked about establishing goals and objectives before launching out with a PPC campaign. This week let’s talk about what to do right after you setup your campaign!
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Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some keywords, and then enter your billing information.
I’d say that the more things change, the more they stay the same qatar whatsapp number . Remarketing and mobile have been trending up for some years and don’t seem to be stopping anytime soon.
Shopping campaigns, if you have products that need to be sold online, are very important. With the real estate at the top of the SERP’s at an all-time importance you can draw attention to your products in a very real way with Shopping Campaigns. Your competitors are going to do them. Don’t be left wondering why your text ads are trending down.
Lastly, my top two go hand in hand. Conversion rates skyrocket when your ads show in the top two positions. All our client data agrees with these top 2 trends. There’s more to getting in the top 2 than just throwing money at it. Likewise, there’s more to conversion than being in the top positions. But, make no mistake, as CPC’s go up, and the cost of marketing goes up, it’s going to be more important than ever to focus on Conversion Optimization.Last week we talked about establishing goals and objectives before launching out with a PPC campaign. This week let’s talk about what to do right after you setup your campaign!
.
Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some keywords, and then enter your billing information.