What competitive activities will be relevant in 2023?
Posted: Sun Dec 15, 2024 9:20 am
There's one powerful strategy that many companies find inappropriate for their audience, to their detriment: running social media contests.
Getting followers and engagement on social media is one of the biggest challenges for marketers today.
With unpredictable algorithms that can stifle even the best content strategies (users don't see up to 70% of the content in their feed), huge competition for user attention, and ever-changing trends, it's hard to keep up.
Original photos , concise text, video formats, live broadcasts, IG TV, mass liking, trying every promising app (remember Periscope?) - many marketers may feel like they've tried all the tricks.
However, there is one powerful strategy that many companies find to be inappropriate for their audience, to their detriment: running social media contests.
If you are present on social media platforms, have something to cell phone number list offer your followers (be it a product, a discount or an additional option) and are able to develop a strategy for launching and running a contest on social media, then learning about the trends for the current year will be just the thing.
In the near future, two main trends will prevail.
User Generated Content Contests
They continue to be popular, do not bore users, and most importantly, are one of the most effective in terms of conversion, types of gamification in social networks.
User-generated content does the work of creating great content for the marketer and sometimes provides social proof of a brand's popularity and relevance.
As an option for ideas: photo contests among visitors of establishments, parties, showrooms. You can ask clients to take photos themselves or help them (take photos and allow them to tag you in the photo and post it online to participate in a drawing). A photo of a client in the walls of your point of sale or while using a product is absolutely wonderful user photo content.
At the same time, the “vote to win” contest mechanic ensures that each user will increase the number of views of your content and interactions by involving their friends to increase the number of votes for their work.
Getting followers and engagement on social media is one of the biggest challenges for marketers today.
With unpredictable algorithms that can stifle even the best content strategies (users don't see up to 70% of the content in their feed), huge competition for user attention, and ever-changing trends, it's hard to keep up.
Original photos , concise text, video formats, live broadcasts, IG TV, mass liking, trying every promising app (remember Periscope?) - many marketers may feel like they've tried all the tricks.
However, there is one powerful strategy that many companies find to be inappropriate for their audience, to their detriment: running social media contests.
If you are present on social media platforms, have something to cell phone number list offer your followers (be it a product, a discount or an additional option) and are able to develop a strategy for launching and running a contest on social media, then learning about the trends for the current year will be just the thing.
In the near future, two main trends will prevail.
User Generated Content Contests
They continue to be popular, do not bore users, and most importantly, are one of the most effective in terms of conversion, types of gamification in social networks.
User-generated content does the work of creating great content for the marketer and sometimes provides social proof of a brand's popularity and relevance.
As an option for ideas: photo contests among visitors of establishments, parties, showrooms. You can ask clients to take photos themselves or help them (take photos and allow them to tag you in the photo and post it online to participate in a drawing). A photo of a client in the walls of your point of sale or while using a product is absolutely wonderful user photo content.
At the same time, the “vote to win” contest mechanic ensures that each user will increase the number of views of your content and interactions by involving their friends to increase the number of votes for their work.