6 ways to avoid banner blindness in your ads
Posted: Sun Dec 15, 2024 9:18 am
Banner blindness is a phenomenon in which users of your website refuse to recognize an advertisement, consciously or unconsciously. In this post we tell you how to avoid this problem.
A complete Content Marketing plan should include some form of advertising strategy, whether in the form of Google Ads, social ads, or paid ads hosted on other websites.
However, as the advertising space continues to fill with people, not all ads receive equal attention. In fact, it seems that some ads are ignored entirely.
A phenomenon called banner blindness is growing among bhutan email list 41051 contact leads digital media users and can have significant negative impacts on the effectiveness of your advertising strategy.
In this article, we will discuss the theory of banner blindness and explain the tactics you can implement in your advertising strategy to overcome the effects of banner blindness and significantly improve your campaigns.
What are banner ads?
So what is banner blindness?
What can you do to avoid banner blindness?
Is it safer to stop investing in banner advertising campaigns?
Conclusion: Banner Blindness can be an obstacle to your goals
What are banner ads?
Before we can begin to understand what banner blindness means, we must first understand what a banner ad is .
The first distinction to make is that a banner ad is not a pop-up. Pop-ups are ads that have an "x" that you can click to remove the ad from your screen, and are usually blocked by an ad-blocking plugin in your browser .
Banner ads are advertisements that are embedded by an ad server on a website and displayed at the top, center, or bottom of a web page.
They are sometimes referred to as digital billboards , as they are usually static advertisements intended to attract enough attention in a reader to cause them to click away from the website and head to the advertiser's site.
While any website can have a banner ad embedded on its pages, they are most commonly found on news sites or aggregator sites.
These ads are different from sidebar ads, as a banner is meant to attract attention before the reader scrolls down the page.
This type of banner can also be included on a page by the brand itself to promote a product, event or rich material.
For example, if one of our blog posts will talk about Content Marketing best practices, we could include a banner on this ebook:
A complete Content Marketing plan should include some form of advertising strategy, whether in the form of Google Ads, social ads, or paid ads hosted on other websites.
However, as the advertising space continues to fill with people, not all ads receive equal attention. In fact, it seems that some ads are ignored entirely.
A phenomenon called banner blindness is growing among bhutan email list 41051 contact leads digital media users and can have significant negative impacts on the effectiveness of your advertising strategy.
In this article, we will discuss the theory of banner blindness and explain the tactics you can implement in your advertising strategy to overcome the effects of banner blindness and significantly improve your campaigns.
What are banner ads?
So what is banner blindness?
What can you do to avoid banner blindness?
Is it safer to stop investing in banner advertising campaigns?
Conclusion: Banner Blindness can be an obstacle to your goals
What are banner ads?
Before we can begin to understand what banner blindness means, we must first understand what a banner ad is .
The first distinction to make is that a banner ad is not a pop-up. Pop-ups are ads that have an "x" that you can click to remove the ad from your screen, and are usually blocked by an ad-blocking plugin in your browser .
Banner ads are advertisements that are embedded by an ad server on a website and displayed at the top, center, or bottom of a web page.
They are sometimes referred to as digital billboards , as they are usually static advertisements intended to attract enough attention in a reader to cause them to click away from the website and head to the advertiser's site.
While any website can have a banner ad embedded on its pages, they are most commonly found on news sites or aggregator sites.
These ads are different from sidebar ads, as a banner is meant to attract attention before the reader scrolls down the page.
This type of banner can also be included on a page by the brand itself to promote a product, event or rich material.
For example, if one of our blog posts will talk about Content Marketing best practices, we could include a banner on this ebook: