Google Ads Moderation Gets Even Tougher
Posted: Sun Dec 15, 2024 9:09 am
In 2022 alone, Google removed more than 5.2 billion ads from its platform. And in July 2023, Google is introducing new rules around ad transparency.
Google says it removed two billion more ads in 2022 than the previous year. It also blocked or restricted ads on more than 1.5 billion publisher pages and took broader site-level enforcement actions on more than 143,000 publisher sites.
Notably, 142 million ads were sanctioned for violating its misrepresentation policies and 198 million ads were removed or rejected for violating its financial services advertising policies.
To enforce content policies at such scale, the tech giant middle east mobile number list relied on a combination of manual moderator reviews and technical algorithms powered by artificial intelligence and machine learning to help the platform sort through content and better identify violations.
Google is constantly investing in its policy to protect against malicious content and measures to ensure that users can work on the Internet as safely as possible, the developers report. But at the same time, many users and commercial companies complain about frequent unjustified temporary blocks, as well as appeals that do not move forward. You have to contact support and manually unblock advertising accounts that were blocked or where advertising was rejected due to the use of mentions or images of trademarks. To challenge this, you need to provide contracts, dealer agreements and other documents that would confirm the legality of using the brand name or trademark in advertising.
If you plan to launch advertising in Google, immediately set aside time to provide all the necessary data, confirmation of the legality of the company's activities, especially if you work in one of the particularly moderated niches.
If previously advertisers were not allowed to advertise alcohol, tobacco and there were many restrictions related to medical services, now strict moderation will affect other areas, in particular the financial sector.
“In 2022, we added or updated 29 policies for advertisers and publishers. This included expanding our financial services verification program to 10 new countries, expanding protections for teens, and strengthening our policy on election advertising,” Google said in an announcement.
Google says it removed two billion more ads in 2022 than the previous year. It also blocked or restricted ads on more than 1.5 billion publisher pages and took broader site-level enforcement actions on more than 143,000 publisher sites.
Notably, 142 million ads were sanctioned for violating its misrepresentation policies and 198 million ads were removed or rejected for violating its financial services advertising policies.
To enforce content policies at such scale, the tech giant middle east mobile number list relied on a combination of manual moderator reviews and technical algorithms powered by artificial intelligence and machine learning to help the platform sort through content and better identify violations.
Google is constantly investing in its policy to protect against malicious content and measures to ensure that users can work on the Internet as safely as possible, the developers report. But at the same time, many users and commercial companies complain about frequent unjustified temporary blocks, as well as appeals that do not move forward. You have to contact support and manually unblock advertising accounts that were blocked or where advertising was rejected due to the use of mentions or images of trademarks. To challenge this, you need to provide contracts, dealer agreements and other documents that would confirm the legality of using the brand name or trademark in advertising.
If you plan to launch advertising in Google, immediately set aside time to provide all the necessary data, confirmation of the legality of the company's activities, especially if you work in one of the particularly moderated niches.
If previously advertisers were not allowed to advertise alcohol, tobacco and there were many restrictions related to medical services, now strict moderation will affect other areas, in particular the financial sector.
“In 2022, we added or updated 29 policies for advertisers and publishers. This included expanding our financial services verification program to 10 new countries, expanding protections for teens, and strengthening our policy on election advertising,” Google said in an announcement.