The sales force.
The users.
The clients.
Investors and management.
The ecosystem of partners that will be necessary for day-to-day activities: agencies, consultants, for example.
Digital Media Management and Strategy:
To avoid unnecessary expenses and bad recommendations from partners (agencies or consultants), a marketing manager must be clear about the basics of digital media management:
1) Which of the 3 Google Adwords matchings should I avoid:
The answer is universal, exact and broad, with phrase coincidences:
The broad one is dangerous because you don't control the words you write on.
2) Click to web or lead ads?
I should know that you are talking about Facebook. There are several acceptable answers, as long as they take into account the business logic:
The positive thing about lead ads is that they increase the number of leads and reduce their costs.
The positive thing about click to web is that it increases quality, but reduces the quantity of leads.
The answer must be based on automation goals and strategies to be useful.
3) Should I do something with local media? Why?
The only acceptable positive response is to do it through SEO or PR.
Local media is ineffective and ultimately ends up being an expense.
4) What should be the role of programmatic buying and retargeting in my business?
Taking into account budgets:
An acceptable answer is "better in the future" or,
If necessary, in the present.
The important thing is that these actions result in final conversion and user follow-up.
It should be clear that programmatic is not the same as retargeting , so this is a good opportunity for me to tell you how these strategies are executed.
5) How do I advertise on Instagram?
You should know that advertising on Instagram is done from country wise email marketing database Facebook , which in turn has a Business Manager for generating campaigns and ads.
The role of Content:
1) Why do I create content?
There is no right answer, but there is a wrong one: Content is only good for SEO
It's not like that. You do it to:
All stages of the attraction and conversion process,
Send emails,
Invitations to events
The center of all marketing action is content.
2) What are the 2 parts of SEO?
OnPage, OffPage.
Having a good technological structure, indexable, with good content and a good user experience is essential (onPage) to find the way to receive the largest amount of inbound links (offPage).
3) What SEO tools do you use? Why?
The answer should make sense. It is worth taking note and validating the existence of the tools and whether they actually work for SEO.
4) What is the role of social media in my business?
This channel will hardly be the center of a strategy, as social networks are almost always a mechanism for constant traffic, not the center.
