The star is your product Show it
Posted: Sun Dec 15, 2024 7:16 am
A round of applause for the designer! BOOM! It's time for our graphic design recommendations. Let's translate because the graphic designers in our house are a little bit special, a little bit artistic...
1. Tailor your creative to your target prospect’s codes to boost your KPIs.
Promote the use of product images, preferably your bestsellers, to illustrate your investors email lists different worlds and collections. This will help potential customers immerse themselves in your brand's universe and increase response rates. Be careful with images that are too segmented; it is better to choose images that can appeal to a wide audience. Also avoid images that are too lifestyle-oriented, focusing on a mannequin or a landscape that hides the product.
Play with variety and scenery.
Vary the images of your chosen products to represent your different ranges depending on the latest developments or seasons.
Make the most of your adaptation!
Illustrate your different product categories and rank them according to the interest they represent for Internet users. The goal is to place those that are most likely to attract clicks and conversions at the top of the list.
Make yourself understood
Capitalize on your offer, not the corporate copy. Drawing attention to your “Sweet Days,” “Happy Days,” or other internal brand highlights will not evoke anything in the mind of the Internet user. A clearly expressed and represented offer will provoke a reaction in the potential customer and boost your KPIs.
2. Capture the attention of potential customers and encourage them to react
Drainage:
Reduce the amount of information to refocus attention on the important elements (offer/products) and limit the length of the creative.
Increase CTA visibility:
Adopting a color/design that makes them stand out at first glance.
Let's show off the tricks!
Use animated formats like gifs or dynamic counters (but be careful: it's Christmas, so don't use fairy lights) and be careful with video, which makes the kits too heavy and can earn you a one-way ticket to the land of Spam.
3. Vary the design of your prospecting creatives:
The creative side:
Choose different visuals from campaign to campaign, even to illustrate the same offer.
Template side:
Periodically review the structures of your creations (at least every 3 months).
1. Tailor your creative to your target prospect’s codes to boost your KPIs.
Promote the use of product images, preferably your bestsellers, to illustrate your investors email lists different worlds and collections. This will help potential customers immerse themselves in your brand's universe and increase response rates. Be careful with images that are too segmented; it is better to choose images that can appeal to a wide audience. Also avoid images that are too lifestyle-oriented, focusing on a mannequin or a landscape that hides the product.
Play with variety and scenery.
Vary the images of your chosen products to represent your different ranges depending on the latest developments or seasons.
Make the most of your adaptation!
Illustrate your different product categories and rank them according to the interest they represent for Internet users. The goal is to place those that are most likely to attract clicks and conversions at the top of the list.
Make yourself understood
Capitalize on your offer, not the corporate copy. Drawing attention to your “Sweet Days,” “Happy Days,” or other internal brand highlights will not evoke anything in the mind of the Internet user. A clearly expressed and represented offer will provoke a reaction in the potential customer and boost your KPIs.
2. Capture the attention of potential customers and encourage them to react
Drainage:
Reduce the amount of information to refocus attention on the important elements (offer/products) and limit the length of the creative.
Increase CTA visibility:
Adopting a color/design that makes them stand out at first glance.
Let's show off the tricks!
Use animated formats like gifs or dynamic counters (but be careful: it's Christmas, so don't use fairy lights) and be careful with video, which makes the kits too heavy and can earn you a one-way ticket to the land of Spam.
3. Vary the design of your prospecting creatives:
The creative side:
Choose different visuals from campaign to campaign, even to illustrate the same offer.
Template side:
Periodically review the structures of your creations (at least every 3 months).