Mobile Bid Adjustment - Devices
Posted: Sun Dec 15, 2024 7:08 am
oogle Tracking number. This will give the user a Click-To-Call button on their mobile screen and allow you to track phone call conversions.
Mobile Bid Adjustment
Adjust your mobile max CPC bid automatically with this feature. If your target audience is a heavy mobile user you can adjust your mobile bids to automatically bid up to 300% above your regular max CPC for keywords within tha phone number details usa t campaign. This can help your average position move into that coveted 1-2 spot for mobile devices. Likewise, if you don’t want to show up on mobile devices you can adjust your mobile bid down by as much as -100% to opt out of mobile for a selected campaign or ad group.
This can be a very effective way to target mobile users. Do you own a pizza shop, a dentist office, or another business that relies heavily on phone calls? Bump up your mobile bid adjustment, add a call extension, and see your conversions and clicks rise.
View Impression Share
Keep tabs on your competition with Impression share reports in Google Adds. Here is how Google explains Impression Share:
“Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign, ad group and keyword levels.
An easy way to understand the value of impression share is to think of the online advertising landscape as a delicious pie. You and your competitors are each trying to grab the biggest slice of that pie. By tracking your impression share metrics, you’re keeping tabs on the size of your slice compared to the whole.”
Once you know if your impression share is going up, or going down, you should make adjustments to your bidding strategy, particularly if you are losing Impression Share. Get back that piece of your pie.
Mobile Bid Adjustment
Adjust your mobile max CPC bid automatically with this feature. If your target audience is a heavy mobile user you can adjust your mobile bids to automatically bid up to 300% above your regular max CPC for keywords within tha phone number details usa t campaign. This can help your average position move into that coveted 1-2 spot for mobile devices. Likewise, if you don’t want to show up on mobile devices you can adjust your mobile bid down by as much as -100% to opt out of mobile for a selected campaign or ad group.
This can be a very effective way to target mobile users. Do you own a pizza shop, a dentist office, or another business that relies heavily on phone calls? Bump up your mobile bid adjustment, add a call extension, and see your conversions and clicks rise.
View Impression Share
Keep tabs on your competition with Impression share reports in Google Adds. Here is how Google explains Impression Share:
“Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign, ad group and keyword levels.
An easy way to understand the value of impression share is to think of the online advertising landscape as a delicious pie. You and your competitors are each trying to grab the biggest slice of that pie. By tracking your impression share metrics, you’re keeping tabs on the size of your slice compared to the whole.”
Once you know if your impression share is going up, or going down, you should make adjustments to your bidding strategy, particularly if you are losing Impression Share. Get back that piece of your pie.