Establish rules for participation in social networks
Posted: Sun Dec 15, 2024 7:04 am
Social media is a source for getting clients, but it is also ideal for maintaining relationships with clients and finding out all their latest news. That is why it is important to establish rules for effective participation.
So far we have talked about the objectives and tone of the cell phone number list messages separately. But the time has come to merge them. How?
Remember that the goals on social media are: reach, convert and retain. While the tone of the messages must match those goals. Personally, I recommend always keeping this scheme in mind:
social-media-objectives
Typically, the first two steps, attract and inform, complement each other and are more geared toward external communication. You create posts and promote ads to attract businesses and people to your brand. And the inform stage also includes some individual questions from people who are considering purchasing your product or service.
The service phase includes both customer service and social listening. Increasingly, people are using social media as a customer service channel where they can ask questions and leave complaints. That is why it is important for companies to do social listening because it is a good way to find potential customers.
The social media style guide should also define the processes for responding to queries and complaints in the shortest possible time , because as we well know, social media demands immediacy. There are several social listening automation tools that will help you better manage the situation. I also find it useful to make a list of social listening keywords to facilitate tracking.
So far we have talked about the objectives and tone of the cell phone number list messages separately. But the time has come to merge them. How?
Remember that the goals on social media are: reach, convert and retain. While the tone of the messages must match those goals. Personally, I recommend always keeping this scheme in mind:
social-media-objectives
Typically, the first two steps, attract and inform, complement each other and are more geared toward external communication. You create posts and promote ads to attract businesses and people to your brand. And the inform stage also includes some individual questions from people who are considering purchasing your product or service.
The service phase includes both customer service and social listening. Increasingly, people are using social media as a customer service channel where they can ask questions and leave complaints. That is why it is important for companies to do social listening because it is a good way to find potential customers.
The social media style guide should also define the processes for responding to queries and complaints in the shortest possible time , because as we well know, social media demands immediacy. There are several social listening automation tools that will help you better manage the situation. I also find it useful to make a list of social listening keywords to facilitate tracking.