What are some common misconceptions that prevent you from building your personal brand on LinkedIn?
Posted: Sun Dec 15, 2024 6:47 am
What's stopping you from posting on LinkedIn regularly and sharing your expertise with potential partners, colleagues, and clients? You know it's useful, but you're not motivated enough. Here are three common misconceptions about LinkedIn that are most likely to stop you from starting to work effectively on the platform.
LinkedIn is a time sink
It is extremely important for an entrepreneur, manager or specialist in their field to save the most valuable resource - time, and therefore many refuse to be present in social networks at all. When you observe how many people in your environment literally live a second life in social networks, many objections may arise. However, maintaining an online presence will not require excessive time from you.
A content manager can create a publication plan and europe cell phone number list optimize the process for effective social media management, which will require a minimum amount of time and attention from you. For example, you can give expert comments on a topic, or talk about your projects in any convenient form - at least in the form of voice messages, after which the content maker will transform this into longread articles or bright lively posts with suitable illustrations. In addition, if you are afraid of "dependence" on a specific performer, you can outsource such work to agencies, where copywriters, designers-illustrators, editors, online reputation specialists and marketers will collectively implement the project, who will be able not only to formalize your thoughts "turnkey", but also adequately weigh the reputational risks of a particular topic and publication.
This approach requires very little time from the subject of building a personal brand, but it is effective and allows you to maintain a presence on social networks on a regular basis.
I don't like self-promotion and self-promotion
As a business leader, you may have a unique ability to motivate your team, but you may be a private person who avoids public activity. In this case, actively promoting yourself in the online space may seem unusual for your leadership style.
With sports stars, politicians, and popular influencers actively using social media, it may seem incompatible with your approach. You are not a rock star, and you do not want hype and such fame. But LinkedIn is a completely different social network in terms of content and audience. Of course, there is a place for gossip, heated debates, and hype, but on a higher cultural level. It is a showcase for demonstrating expertise, education, and culture.
Instead of viewing LinkedIn as a platform for self-promotion, view it as an opportunity to build an authentic brand. This approach will allow you to connect with your audience, including customers, and help grow your business.
LinkedIn is a time sink
It is extremely important for an entrepreneur, manager or specialist in their field to save the most valuable resource - time, and therefore many refuse to be present in social networks at all. When you observe how many people in your environment literally live a second life in social networks, many objections may arise. However, maintaining an online presence will not require excessive time from you.
A content manager can create a publication plan and europe cell phone number list optimize the process for effective social media management, which will require a minimum amount of time and attention from you. For example, you can give expert comments on a topic, or talk about your projects in any convenient form - at least in the form of voice messages, after which the content maker will transform this into longread articles or bright lively posts with suitable illustrations. In addition, if you are afraid of "dependence" on a specific performer, you can outsource such work to agencies, where copywriters, designers-illustrators, editors, online reputation specialists and marketers will collectively implement the project, who will be able not only to formalize your thoughts "turnkey", but also adequately weigh the reputational risks of a particular topic and publication.
This approach requires very little time from the subject of building a personal brand, but it is effective and allows you to maintain a presence on social networks on a regular basis.
I don't like self-promotion and self-promotion
As a business leader, you may have a unique ability to motivate your team, but you may be a private person who avoids public activity. In this case, actively promoting yourself in the online space may seem unusual for your leadership style.
With sports stars, politicians, and popular influencers actively using social media, it may seem incompatible with your approach. You are not a rock star, and you do not want hype and such fame. But LinkedIn is a completely different social network in terms of content and audience. Of course, there is a place for gossip, heated debates, and hype, but on a higher cultural level. It is a showcase for demonstrating expertise, education, and culture.
Instead of viewing LinkedIn as a platform for self-promotion, view it as an opportunity to build an authentic brand. This approach will allow you to connect with your audience, including customers, and help grow your business.