Targeted Content Strategy: Microsoft shares posts tailored to different industry segments, such as IT solutions for enterprise clients, educational tools for educators, and product updates for the gaming community.
Engaging Multimedia: Microsoft uses a mix of articles, videos, and uk phone database infographics to cater to different content preferences.
Industry-Specific Pages: Besides its main LinkedIn page, Microsoft maintains separate pages like Microsoft Education to focus more intensively on specific audiences.
Example Post: AI is making health care smarter and faster –
3. Salesforce ~5.3M followers
Overview: Salesforce, a leading customer relationship management (CRM) platform, engages with multiple industries, including retail, healthcare, and financial services, through its LinkedIn page.
Best Practices:
Personalized Content: Salesforce publishes content that speaks directly to the challenges and solutions relevant to different sectors, such as customer engagement strategies for retail or compliance solutions for financial services.
Customer Stories: They frequently share success stories and testimonials from clients in various industries, demonstrating the real-world application of their products.
