There is always a tendency to think that there is complete integration between the two departments, but unfortunately this is often not the case. The initial objective of marketing is to america cell phone number list capture leads , while that of sales is to close the purchase process and generate new clients. But this approach can be a brake on speeding up the sales cycle. To avoid this, feedback between marketing and sales is needed to optimize internal resources and speed up the sales cycle.
In marketing terms, the alignment of these two key teams is known as “Smarketing” . That is, there is a symbiosis in which if one fails, the other will not deliver the expected results either. This means that if there is no feedback, they have thrown away all the effort they could have made separately. Cooperation can lead to a 36% higher customer retention rate and a 38% higher sales rate .
If you want to achieve a better relationship between the two teams, here is a list of good tips . Both departments employ professionals with different mentalities, but if they unite under the same premise they can obtain better results in adverse situations:
