Example: In response to voting laws in Georgia, companies africa whatsapp number like Coca-Cola and Delta Airlines issued statements advocating for accessible voting.
Global trade policies and nationalism
Global trade policies, tariffs, and protectionist measures can impact brands.
Example: Harley-Davidson faced challenges due to U.S. tariffs on imported steel and retaliatory tariffs from the EU. To avoid price increases, the company shifted production overseas. This sparked criticism from nationalist groups, but it aligned with global trade realities.
Mental health awareness and wellness advocacy
More and more brands are prioritizing employee and customer well-being.
Example: Brands like Headspace and Bumble have introduced mental health resources for employees and customers. Bumble even introduced a mental health break policy for staff to help combat burnout.
