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What and Who is a Digital Marketing Specialist?

Posted: Sun Dec 15, 2024 6:29 am
With the needs of the digitalizing world, many brands and professional groups have started to make a rapid transition to the e-commerce marketing model. Especially with the impact of the pandemic period, ' digital marketing experts ' have become quite popular among professional groups.
So, what do digital marketing experts, who have actually existed for a long time but have recently gained a more professional appearance, do?

What is Digital Marketing and Advertising?
Digital marketing is, in its simplest argentina phone number library definition, the digitalized form of traditional marketing.
In the conventional marketing sector, we can call all processes carried out by a marketing team on the internet as digital marketing. Digital marketing refers to a long and extensive process that includes all product or service advertisements being made in digital media. As a result, the power of the virtual world and the change in the understanding of trade and marketing with the mobile revolution of communication gave birth to digital marketing.

Digital marketing tools include; search engines, internet, social media channels, mobile applications and much more. In short; evaluating every area that the internet can reach for marketing and advertising strategies falls within the scope of digital marketing. Every interaction where at least two institutions or individuals can communicate creates a suitable ground for you to do marketing. The concept of digital marketing, which was first introduced in 1990, gained momentum rapidly with the launch of the first clickable banner ad in 1994. Even though so much time has passed, it is not too late for anything. You can make a difference and leave your competitors behind thanks to the digital marketing strategies you apply for your brand.

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What is a digital marketing specialist?

A digital marketing specialist is someone who is proficient in all digital marketing tools such as social media, SEO, SEM, search engines, and Google tools and uses them effectively. Digital marketing specialists are also responsible for identifying potential, strengthening brand awareness, and directing brands in the most accurate way in the digital environment. They must also have the necessary equipment to demonstrate their skills in all these areas.