The value of a third party in industrial marketing
Posted: Sun Dec 15, 2024 6:13 am
Chances are, if the product is cheap or of little value, you'll take the plunge anyway, regardless of whether the reviews and testimonials are good or not. "I don't have much to lose by trying," you'll tell yourself.
But this is not the case with high-value products or services such as asia mobile number list those offered by industrial and B2B companies, companies that provide services and sell products to professional buyers. Firstly, because it is not the same to buy for yourself and in your personal life than on behalf of the company you work for or that you own. And secondly, the industrial or B2B business is competitive, complicated, with long sales cycles , with many departments and people involved in the purchase decision. It therefore has many edges that need to be polished by devoting time and effort to our marketing , especially in this era of digitalization with so much competition.
Your behaviour will be different as it will not be impulsive, but it will not differ that much since the opinion of an impartial third party is always valued more. What could be more powerful in driving lead generation or influencing a purchasing process than the opinion of another satisfied customer? And not only satisfied, but also someone who tells in first person the problem they faced and how the product or service you offer and market has helped them solve it. Of course, having a third party, who shows their face and endorses their supplier, validates them, gives them credibility, trust and creates a climate that can make a difference.
But this is not the case with high-value products or services such as asia mobile number list those offered by industrial and B2B companies, companies that provide services and sell products to professional buyers. Firstly, because it is not the same to buy for yourself and in your personal life than on behalf of the company you work for or that you own. And secondly, the industrial or B2B business is competitive, complicated, with long sales cycles , with many departments and people involved in the purchase decision. It therefore has many edges that need to be polished by devoting time and effort to our marketing , especially in this era of digitalization with so much competition.
Your behaviour will be different as it will not be impulsive, but it will not differ that much since the opinion of an impartial third party is always valued more. What could be more powerful in driving lead generation or influencing a purchasing process than the opinion of another satisfied customer? And not only satisfied, but also someone who tells in first person the problem they faced and how the product or service you offer and market has helped them solve it. Of course, having a third party, who shows their face and endorses their supplier, validates them, gives them credibility, trust and creates a climate that can make a difference.