Knowing Your Audience’s Appeal Translates Across Your Company
Posted: Sun Dec 15, 2024 6:11 am
Trust me on this last example, I have two sons (20,15) and they approach me often with this FOMO attitude like somehow Nike is never going to drop another shoe, ever. I actually buy into myself sometimes…ok, more than sometimes.
Testing advertising appeal in your PPC ads, or in your landing page head phone number database australia line, or your latest marketing video headline, isn’t just helpful to you as a marketer. It’s valuable information for your entire company.
If you’re consistently seeing a higher flow of sales from leads driven through fear-based advertising appeal, and your entire organization’s messaging is humor based, then you might want to let others in on the secret.
With today’s marketing tools we marketers are in a unique position to quickly gather a lot of data on what drives action and what doesn’t. Make data-driven decisions in your organization through marketing with today’s digital tools. You will be missing out if you don’t.

Don’t A/B test one advertising appeal all the time. Try humor. Try FOMO. Try Personal. Try them versus each other. You won’t be disappointed with the data.As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and let’s face it, there’s a TON of content out there competing for eyeballs. Here are some tips for making your blog post more readable and shareable.
Testing advertising appeal in your PPC ads, or in your landing page head phone number database australia line, or your latest marketing video headline, isn’t just helpful to you as a marketer. It’s valuable information for your entire company.
If you’re consistently seeing a higher flow of sales from leads driven through fear-based advertising appeal, and your entire organization’s messaging is humor based, then you might want to let others in on the secret.
With today’s marketing tools we marketers are in a unique position to quickly gather a lot of data on what drives action and what doesn’t. Make data-driven decisions in your organization through marketing with today’s digital tools. You will be missing out if you don’t.

Don’t A/B test one advertising appeal all the time. Try humor. Try FOMO. Try Personal. Try them versus each other. You won’t be disappointed with the data.As everyone who has ever written a good blog post can attest… it’s not easy. There’s a lot that goes into a decent post in terms of content alone, but it goes beyond that. Attention spans are short and let’s face it, there’s a TON of content out there competing for eyeballs. Here are some tips for making your blog post more readable and shareable.