It involves defining objectives with the following characteristics:
Posted: Sun Dec 15, 2024 5:58 am
Sessions: to know the number of people who enter and browse the website.
Bounce rate: to know if users enter and leave the website immediately, without exploring or browsing it. This allows you to make changes to the architecture and design of the website, as well as knowing what content to offer at the beginning to make users want to stay.
Time on page: Depending on the amount of time a user spends on a website, we can know if they were engaged with the content, found it interesting, and consumed it in its entirety.
Knowing these numbers, you can plan promotional strategies for specific content and generate more original and personalized ways to reach your readers, subscribers, leads and clients, whether through social networks or a newsletter that arrives in their inbox.
Why is SEO important for your site?
If you are here, you should know that before making any decision, people look it up on Google: buying a new car, a piece of clothing, shoes, going to a doctor's office, staying at a hotel. So, your brand cannot miss the opportunity to be among the first search results and it is possible to achieve this by optimizing it.
This means defining keywords and using them a certain number of times, including outgoing and incoming links, writing content of considerable length, and including images.
Optimizing your website will help you achieve better metrics and achieve your goals. The key is to take care of the details and constantly update the content.
It is very important to remember that decisions to make changes in Digital Marketing strategies cannot be made based on a single metric . It is essential to analyze several to have a broad overview of what is happening, what problems need to be addressed, and to make smart decisions based on data.
Metrics are closely related to the objective you want to achieve. But how do you set objectives?
This is another challenge and we are guided by the SMART philosophy (Specific, Measurable, Achievable, Realistic, Timely).
Specific: Digital Marketing strategies have many aspects and details gmx email list that must be taken care of: editorial content, design, metrics, reach, engagement, among other data. Each team member takes care of one of these details to perfection and guarantees that the final work is a perfect assembly of a strategy that they created together. Having specific objectives gives each collaborator a goal in their department, without being overwhelmed by general data.
Measurable: As we have already told you, EVERYTHING on the Internet is measurable. Today you can use platforms that tell you where your readers come from, how much time they spend on your page, what content they like most, how old they are, what they search for on the Internet. So, it is no coincidence that the objectives must be measurable, that all collaborators can know how they are doing and what changes they must make to reach the stated goal.
Achievable and realistic: This is very important. It is not about being pessimistic, but rather being realistic and knowing what we have to truly achieve those goals. Being honest and clear at all times is essential to know what can be achieved, in how much time and how much it will cost. Without honesty, collaborators and allies will feel frustrated at not seeing progress.
Time-bound: This aspect helps to establish periods and tests. Setting a time to achieve the goals (whether weeks, months or years) is vital to have a true picture of the good functioning of the strategies.
Why is it important to know the Buyer Persona?
It will be very difficult to communicate and sell something if you don't know who you're talking to. That's why we insist so much on knowing your brand's Buyer Persona well and going as deep as possible . This will also help the metrics produced in a digital marketing strategy to be more accurate and get closer to the desired results.
Bounce rate: to know if users enter and leave the website immediately, without exploring or browsing it. This allows you to make changes to the architecture and design of the website, as well as knowing what content to offer at the beginning to make users want to stay.
Time on page: Depending on the amount of time a user spends on a website, we can know if they were engaged with the content, found it interesting, and consumed it in its entirety.
Knowing these numbers, you can plan promotional strategies for specific content and generate more original and personalized ways to reach your readers, subscribers, leads and clients, whether through social networks or a newsletter that arrives in their inbox.
Why is SEO important for your site?
If you are here, you should know that before making any decision, people look it up on Google: buying a new car, a piece of clothing, shoes, going to a doctor's office, staying at a hotel. So, your brand cannot miss the opportunity to be among the first search results and it is possible to achieve this by optimizing it.
This means defining keywords and using them a certain number of times, including outgoing and incoming links, writing content of considerable length, and including images.
Optimizing your website will help you achieve better metrics and achieve your goals. The key is to take care of the details and constantly update the content.
It is very important to remember that decisions to make changes in Digital Marketing strategies cannot be made based on a single metric . It is essential to analyze several to have a broad overview of what is happening, what problems need to be addressed, and to make smart decisions based on data.
Metrics are closely related to the objective you want to achieve. But how do you set objectives?
This is another challenge and we are guided by the SMART philosophy (Specific, Measurable, Achievable, Realistic, Timely).
Specific: Digital Marketing strategies have many aspects and details gmx email list that must be taken care of: editorial content, design, metrics, reach, engagement, among other data. Each team member takes care of one of these details to perfection and guarantees that the final work is a perfect assembly of a strategy that they created together. Having specific objectives gives each collaborator a goal in their department, without being overwhelmed by general data.
Measurable: As we have already told you, EVERYTHING on the Internet is measurable. Today you can use platforms that tell you where your readers come from, how much time they spend on your page, what content they like most, how old they are, what they search for on the Internet. So, it is no coincidence that the objectives must be measurable, that all collaborators can know how they are doing and what changes they must make to reach the stated goal.
Achievable and realistic: This is very important. It is not about being pessimistic, but rather being realistic and knowing what we have to truly achieve those goals. Being honest and clear at all times is essential to know what can be achieved, in how much time and how much it will cost. Without honesty, collaborators and allies will feel frustrated at not seeing progress.
Time-bound: This aspect helps to establish periods and tests. Setting a time to achieve the goals (whether weeks, months or years) is vital to have a true picture of the good functioning of the strategies.
Why is it important to know the Buyer Persona?
It will be very difficult to communicate and sell something if you don't know who you're talking to. That's why we insist so much on knowing your brand's Buyer Persona well and going as deep as possible . This will also help the metrics produced in a digital marketing strategy to be more accurate and get closer to the desired results.