SERP – Search Engine Results Page
Posted: Sun Dec 15, 2024 5:39 am
When we think of search marketing as a whole – paid and organic – what we are trying to do is gain share of a search engine results page (SERP). When a search is conducted that has to do with your brand or keywords related to your products, solutions, or services, you want your website URLs to display as early and often – whether that be in the paid section using G philippines whatsapp number free oogle Ads, or in the organic section thanks in part from our optimization efforts.
In the below screen shot, you’ll see a partial SERP for the search “best dog food”. The Google Ad results are at the top and have the Ad notification to the left in the green square. Those without the Ad designation are the organic search results. It’s important to note that while Google Ad results appear before the organic listings, 70 to 80 percent of search engine users focus only on the organic results (from HubSpot) smart marketers need to think holistically when it comes to the SERPs.
SERP Example
SEM – Search Engine Marketing
SEM is really a catch-all term to encompass all of those marketing tactics that have to do with search. While this can include search engine optimization (SEO) it more often than not refers to the paid side of search marketing having to do with Google Ads. Because ‘search engine’ is part of the SEM acronym it makes sense that it really only encompasses those efforts that help improve clicks from a SERP.
In the above example, those results at the top (and there are usually some at the bottom and even to the right) that contain the Ad label. These paid SEM tactics are often referred to as PPC – or pay-per-click (see below). What order your ad is displayed is a blog of its own (coming soon), but it’s a combination of keyword strategy, budget, offer strategy, and the ad itself.
In the below screen shot, you’ll see a partial SERP for the search “best dog food”. The Google Ad results are at the top and have the Ad notification to the left in the green square. Those without the Ad designation are the organic search results. It’s important to note that while Google Ad results appear before the organic listings, 70 to 80 percent of search engine users focus only on the organic results (from HubSpot) smart marketers need to think holistically when it comes to the SERPs.
SERP Example
SEM – Search Engine Marketing
SEM is really a catch-all term to encompass all of those marketing tactics that have to do with search. While this can include search engine optimization (SEO) it more often than not refers to the paid side of search marketing having to do with Google Ads. Because ‘search engine’ is part of the SEM acronym it makes sense that it really only encompasses those efforts that help improve clicks from a SERP.
In the above example, those results at the top (and there are usually some at the bottom and even to the right) that contain the Ad label. These paid SEM tactics are often referred to as PPC – or pay-per-click (see below). What order your ad is displayed is a blog of its own (coming soon), but it’s a combination of keyword strategy, budget, offer strategy, and the ad itself.