HubSpot: Complete guide to take advantage of all its functions
Posted: Sun Dec 15, 2024 5:38 am
HubSpot is not a software that goes unnoticed by any marketing department that works on the success of any company.
In fact, this suite has established itself as one of the most important tools for simplifying processes and integrating all information about clients, prospects, campaigns and more into a single platform.
This has allowed it to be recognized in the annual G2 best software awards as:
First on the Best Selling Products list.
Third Best Software Product (overall).
Fourth Best Customer Service Product.
Fourth on the list of Best Products for Small Businesses.
It seems like an easy thing to achieve, but not everyone can get 50 quality reviews, approved and published during the 2022 calendar year and meet factors such as customer satisfaction and popularity.
But wait, how did HubSpot come about?
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah , while they were students at MIT (Massachusetts Institute of Technology).
Both noticed that traditional marketing techniques were becoming less effective in the digital age and that companies needed to adapt to the new ways in which customers interacted with brands .
From there, the idea arose to create a marketing platform that would help companies attract, convert and retain customers, through the Inbound methodology that I will talk about later and that will be useful to you as you join the digital transformation.
Since then, HubSpot has grown to become a leading platform in:
Marketing
Sales
Customer service
Founders of HubSpot
Well, a promise is a promise…
Let's take a closer look at the inbound methodology
It is a strategy that is characterized by its focus on creating and distributing phone number list relevant and valuable content to capture the attention of potential customers naturally and developing a connection based on trust and commitment.
Instead of interrupting a person to beg them to become your client, you seek to occupy the necessary spaces to be present at the moment they look for you.
The execution of this strategy is based on four fundamental pillars :
Attract : By creating quality content that answers the needs and questions of potential customers.
Convert : By offering valuable content or resources in exchange for their contact information.
Close : With personalized marketing and sales strategies, such as emails or chatbots.
Build loyalty : by delivering quality service and offering additional resources that keep the customer engaged with the brand.
In fact, this suite has established itself as one of the most important tools for simplifying processes and integrating all information about clients, prospects, campaigns and more into a single platform.
This has allowed it to be recognized in the annual G2 best software awards as:
First on the Best Selling Products list.
Third Best Software Product (overall).
Fourth Best Customer Service Product.
Fourth on the list of Best Products for Small Businesses.
It seems like an easy thing to achieve, but not everyone can get 50 quality reviews, approved and published during the 2022 calendar year and meet factors such as customer satisfaction and popularity.
But wait, how did HubSpot come about?
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah , while they were students at MIT (Massachusetts Institute of Technology).
Both noticed that traditional marketing techniques were becoming less effective in the digital age and that companies needed to adapt to the new ways in which customers interacted with brands .
From there, the idea arose to create a marketing platform that would help companies attract, convert and retain customers, through the Inbound methodology that I will talk about later and that will be useful to you as you join the digital transformation.
Since then, HubSpot has grown to become a leading platform in:
Marketing
Sales
Customer service
Founders of HubSpot
Well, a promise is a promise…
Let's take a closer look at the inbound methodology
It is a strategy that is characterized by its focus on creating and distributing phone number list relevant and valuable content to capture the attention of potential customers naturally and developing a connection based on trust and commitment.
Instead of interrupting a person to beg them to become your client, you seek to occupy the necessary spaces to be present at the moment they look for you.
The execution of this strategy is based on four fundamental pillars :
Attract : By creating quality content that answers the needs and questions of potential customers.
Convert : By offering valuable content or resources in exchange for their contact information.
Close : With personalized marketing and sales strategies, such as emails or chatbots.
Build loyalty : by delivering quality service and offering additional resources that keep the customer engaged with the brand.