Best practices for optimizing your web page and blog content
Posted: Sun Dec 15, 2024 5:11 am
1. Map ideally no more than two keywords (related) per web page on your site. If you’re writing a blog post, I’d follow the same rule. It’s good to stay focused with your content, and while a blog can easily rank for multiple keywords, it’s more likely than not that it won’t.
2. Use your keywords in key Meta components, such as Meta title, H1, H2 and o philippines whatsapp number facebook ther heading tags, image tags. It’s also best to move the core keyword to the front of these elements as well. While I didn’t highlight Meta descriptions here it’s important to use keywords here as well. While not a Google ranking factor per se, they directly affect click through rate and bounce rate, which are Google ranking factors.
3. In your writing, use keywords and variations early, but only use them as often as makes sense. Keyword stuffing will have a detrimental effect so avoid doing that at all costs. Don’t be afraid to bold or italicize a keyword where it makes sense and link a keyword to a relevant page on your site. For example, if you’re talking about firewall solutions for small business in a blog post, it makes complete sense to link it to your firewall solutions page on your site.
4. Use a head keyword for tagging. If the written piece of content is a blog post, it will likely be tagged in your CMS for categorization. To carry our theme, the blog post for small business firewalls will likely be tagged as ‘firewalls’. You should consider using hashtags when sharing the post socially as well. #firewalls
Going beyond optimization best practices for blog posts
While optimizing blog post content is important, and the tips and considerations above are a good place to start for that, there are other things to consider if your content is a blog post.
2. Use your keywords in key Meta components, such as Meta title, H1, H2 and o philippines whatsapp number facebook ther heading tags, image tags. It’s also best to move the core keyword to the front of these elements as well. While I didn’t highlight Meta descriptions here it’s important to use keywords here as well. While not a Google ranking factor per se, they directly affect click through rate and bounce rate, which are Google ranking factors.
3. In your writing, use keywords and variations early, but only use them as often as makes sense. Keyword stuffing will have a detrimental effect so avoid doing that at all costs. Don’t be afraid to bold or italicize a keyword where it makes sense and link a keyword to a relevant page on your site. For example, if you’re talking about firewall solutions for small business in a blog post, it makes complete sense to link it to your firewall solutions page on your site.
4. Use a head keyword for tagging. If the written piece of content is a blog post, it will likely be tagged in your CMS for categorization. To carry our theme, the blog post for small business firewalls will likely be tagged as ‘firewalls’. You should consider using hashtags when sharing the post socially as well. #firewalls
Going beyond optimization best practices for blog posts
While optimizing blog post content is important, and the tips and considerations above are a good place to start for that, there are other things to consider if your content is a blog post.