Impact in Action: A SaaS company adjusted its buyer persona focus philippines whatsapp from “general IT professionals” to “security-focused decision-makers in healthcare” after extensive feedback from sales. This change led to a 40% increase in demo requests over three months.
Action Step: Schedule quarterly persona reviews with your sales team to ensure that targeting remains sharp and aligned with evolving market needs.
2. Are There Specific Industries or Verticals You’re Targeting?
Why It Matters: If sales is focusing on specific industries, marketing campaigns can be tailored to address unique needs, improving relevance and effectiveness.
External Validation: LinkedIn notes that 75% of buyers prefer personalized offers, achievable through targeted industry-specific campaigns.
How to Leverage This Insight: Use AI and data analytics to identify trends within these industries, informing hyper-targeted campaigns that resonate with niche audiences.
Impact in Action: A logistics company targeted healthcare supply chain managers with industry-specific ads, increasing qualified leads by 30%.
Action Step: Build industry-specific content hubs to support campaigns and strengthen brand authority in key verticals.
