Use sponsored content for specific audiences
Posted: Sat Dec 14, 2024 10:42 am
Your brand may be associated with a niche market , especially if you work in B2B businesses, where your potential clients are industrial companies with very specific characteristics. To reach new users, LinkedIn ads are your perfect solution.
Sponsored content allows you to phone number list filter audiences by different fields , including job title, function, industry, etc. This makes it much easier to target so that the right audience doesn't miss out on any of your posts.
With LinkedIn's advertising campaign manager , you can create custom advertising campaigns, set a specific budget, control campaign scheduling, boost popular posts (most clicks or impressions), and conduct comprehensive analysis of your ads' performance and reach.
5. Analyze opportunities through LinkedIn Analytics
There's one question that always comes up: Are your page's goals being met? You're not the only one who can make mistakes when managing a LinkedIn page , but you can examine them and correct course using LinkedIn analytics .
In the LinkedIn analysis drop-down menu, you have access to different measurable variables: visitors, updates, followers, competition and potential contacts. For all of them, there is the option to select a specific period and see their evolution over time through different graphical displays. It is also possible to export the highlighted data to a spreadsheet and be able to manage the information collected more effectively.
Pay special attention to the study of competitors , as it allows you to review the metrics of companies associated with your sector, and thus be able to identify what differentiates you from your most direct rivals.
Sponsored content allows you to phone number list filter audiences by different fields , including job title, function, industry, etc. This makes it much easier to target so that the right audience doesn't miss out on any of your posts.
With LinkedIn's advertising campaign manager , you can create custom advertising campaigns, set a specific budget, control campaign scheduling, boost popular posts (most clicks or impressions), and conduct comprehensive analysis of your ads' performance and reach.
5. Analyze opportunities through LinkedIn Analytics
There's one question that always comes up: Are your page's goals being met? You're not the only one who can make mistakes when managing a LinkedIn page , but you can examine them and correct course using LinkedIn analytics .
In the LinkedIn analysis drop-down menu, you have access to different measurable variables: visitors, updates, followers, competition and potential contacts. For all of them, there is the option to select a specific period and see their evolution over time through different graphical displays. It is also possible to export the highlighted data to a spreadsheet and be able to manage the information collected more effectively.
Pay special attention to the study of competitors , as it allows you to review the metrics of companies associated with your sector, and thus be able to identify what differentiates you from your most direct rivals.