Ibexa partners with Raptor to launch Ibexa CDP
Posted: Sat Dec 14, 2024 9:58 am
The DXP provider strengthens and expands its capabilities to enable businesses to gain a complete 360° view of their customers across all touchpoints.
Oslo, Norway. July 12, 2022 : Ibexa, the B2B-dedicated italienische handynummer whatsapp Digital Experience Platform (DXP) provider, today announced that it has entered into an agreement with Raptor Services to license its Customer Data Platform (CDP).
Both organizations are owned by QNTM Group and this is a collaboration of great importance for the two sister companies. Through this agreement, Ibexa will expand its offering and improve B2B Marketing and Sales processes.
Bertrand Maugain, CEO of Ibexa, said: “In B2B, the digital purchasing process typically involves multiple stakeholders – on average around 11 people, but this number can go up to 20. Organisations therefore want to ensure they get a complete view of all their customer touchpoints, which will be possible with this CDP.
The CDP integration aligns with our vision of having the best functionalities in one place, helping to simplify B2B digital transformation.” Real-time consolidated information at the individual and organisational level – and the ability, for example, to personalise offers and predict customer churn – gives businesses the opportunity to maximise profits and minimise risk.
Oslo, Norway. July 12, 2022 : Ibexa, the B2B-dedicated italienische handynummer whatsapp Digital Experience Platform (DXP) provider, today announced that it has entered into an agreement with Raptor Services to license its Customer Data Platform (CDP).
Both organizations are owned by QNTM Group and this is a collaboration of great importance for the two sister companies. Through this agreement, Ibexa will expand its offering and improve B2B Marketing and Sales processes.
Bertrand Maugain, CEO of Ibexa, said: “In B2B, the digital purchasing process typically involves multiple stakeholders – on average around 11 people, but this number can go up to 20. Organisations therefore want to ensure they get a complete view of all their customer touchpoints, which will be possible with this CDP.
The CDP integration aligns with our vision of having the best functionalities in one place, helping to simplify B2B digital transformation.” Real-time consolidated information at the individual and organisational level – and the ability, for example, to personalise offers and predict customer churn – gives businesses the opportunity to maximise profits and minimise risk.