When using lemlist, set a goal for each campaign, such as achieving a 33% open rate or a 20% click-through rate for an email series promoting a new feature.
3 Step: Personalize your emails
These days, containers expect much more advanced personalization techniques.
Think of the subject line, a closing line, a personalized mobile number data for calling image, a structure of your direct email, a picture (or no image.)
Make sure you pack a lot of value inside. Don't forget a clear and captivating CTA that makes your message impossible to resist.
Use our proven personalization checklist for the best direct email campaign results:
If you don't want to miss on sales prospecting opportunities, take advantage of AI. Because most of your competitors are already using it.
With lemlist AI sequence generator, you can boost your direct email marketing strategy and increase your outreach efficiency. That equals to 3x more reply rates.
This is how you do it:
Define your best multichannel sequence steps
Write hyper-personalized and human-like messages
Save hours of manual work (1 hour saved per 1 campaign creation)
If you follow these best practices, you will increase your open rate three times and boost conversions with minimal effort.
Frequently Asked Questions
What is the difference between cold emails and direct emails?
Cold emails are sent on a one-time basis and are designed to start a conversation with potential prospects who have no prior relationship with the sender.
Email marketing typically involves sending a series of targeted direct emails over time to build a relationship with the recipient.
However, direct emails and cold emails are closely intertwined, and many people use them synonymously.
Do people still use direct email?
Absolutely. Direct emails establish a tangible connection with a recipient unlike online ads and standard emails that are impersonal, generic, and temporary.
