The fundamental key: The objective of our B2B ecommerce
Posted: Sat Dec 14, 2024 8:22 am
The online catalogue will be your best ally in a B2B ecommerce . It doesn't matter if you have more or fewer references available to the customer, the important thing is to work on the product sheets and their corresponding categories.
Generally, descriptions should be brief but contain the information necessary for the user, highlight the characteristics of the product and contain elements that argue for the sale and encourage the user to request information.
The product sheet must be creative in order to attract the user's attention , and it is recommended that the material available to the customer be genuine and respond to the user's questions and needs.
5. Search engine positioning
This point will be one of the most important keys in your B2B ecommerce since it is not only about being present on the Internet, but also being well positioned and appearing when your Buyer Persona or potential client email list france searches for you.
“98% of companies look for their suppliers on the Internet”
In order for our potential customers to find our e-commerce or website, we will have to appear in the first results of the search engines. We can achieve this through SEO and SEM positioning.
To appear in the first results in search engines organically requires a lot of time, and quality content marketing to attract users. If we have interesting content, we will be able to attract quality traffic and we must work on the media where information such as categories or product sheets or a corporate blog with weekly publications can appear. In this way, we will be able to attract an audience interested in our products or services and improve the search engine positioning (SEO) of our website or e-commerce.
On the other hand, our website can also appear in the first search results quite quickly through Google Ads. The ads appear in the first positions of the search depending on the keywords that the user uses to search for our product or service, which will bring quality traffic to our e-commerce.
Generally, descriptions should be brief but contain the information necessary for the user, highlight the characteristics of the product and contain elements that argue for the sale and encourage the user to request information.
The product sheet must be creative in order to attract the user's attention , and it is recommended that the material available to the customer be genuine and respond to the user's questions and needs.
5. Search engine positioning
This point will be one of the most important keys in your B2B ecommerce since it is not only about being present on the Internet, but also being well positioned and appearing when your Buyer Persona or potential client email list france searches for you.
“98% of companies look for their suppliers on the Internet”
In order for our potential customers to find our e-commerce or website, we will have to appear in the first results of the search engines. We can achieve this through SEO and SEM positioning.
To appear in the first results in search engines organically requires a lot of time, and quality content marketing to attract users. If we have interesting content, we will be able to attract quality traffic and we must work on the media where information such as categories or product sheets or a corporate blog with weekly publications can appear. In this way, we will be able to attract an audience interested in our products or services and improve the search engine positioning (SEO) of our website or e-commerce.
On the other hand, our website can also appear in the first search results quite quickly through Google Ads. The ads appear in the first positions of the search depending on the keywords that the user uses to search for our product or service, which will bring quality traffic to our e-commerce.