The advent of the internet has profoundly transformed interactions between brands and consumers, giving rise to increasingly sophisticated marketing strategies. Among them, the omnichannel approach stands out by offering a customer experience that merges digital and physical.
Pinterest is emerging as a key phone number database partner in this strategy, particularly thanks to its Rich Pins which instantly inform users about the availability of products in store, thus facilitating click & collect purchases. Pinterest is therefore not limited to an exclusively online audience.
7. Pinterest Optimization Strategies
Maximizing your impact on Pinterest requires a smart and tailored strategy. Let’s discover together how to transform your presence on this platform into a real asset for your business.
7.1 Creation of a professional account
To get the most out of Pinterest, the first step is to create a business account. Upgrading to a Pinterest business account is easy and free. Here are the steps:
Log in to your existing Pinterest account;
Go to your profile settings;
Look for the option to upgrade to a business account, often located under “Account” or “Account Upgrade”;
Follow the on-screen instructions, which will ask you to provide additional information about your business, such as its name and website URL;
Validate the information and complete the upgrade!
An ideal social network for an omnichannel marketing strategy
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