Benefits of Google Tag Manager for Business
Posted: Sat Dec 14, 2024 6:40 am
Cost reduction : Less reliance on developers to manage tags.
Responsiveness : Changes can be made quickly, such as adding a new tag or adjusting a trigger.
Deep analytics : Tracking tags help collect accurate data to optimize marketing campaigns and improve user experience.
5.1 Concrete examples of use
Conversion tracking : Set up a tag to phone number data base measure clicks on a purchase button.
Ad campaign optimization : Integrate a Facebook Pixel for remarketing.
User interaction analysis : Track forms submitted or files downloaded.
5.2 Limitations and precautions
A well-structured dataLayer may be necessary for advanced configurations.
Testing is essential before publishing changes, to avoid errors that could impact the website's performance.
Some complex integrations may still require the intervention of a developer.
6. Differences between Google Tag Manager and Google Analytics
Here is a comparison table of the main differences between Google Tag Manager (GTM) and Google Analytics (GA):
Appearance Google Tag Manager (GTM)
Main function Managing tags on a website.
Collection and analysis of user data.
Role Platform for adding, editing and managing tags. Tool for analyzing data collected via beacons. Examples of tasks Add Google Ads tags, Facebook Pixel, or custom tags. Track sessions, bounce rates, conversions, etc. Target audience. Intended for developers and marketing teams to manage tags. Intended for analysts and marketers to interpret data.
Requires adding the GTM container in the website source code. Requires adding Google Analytics tracking code to the site. Using tags Manages all tags (Google Analytics, Google Ads, third party).Uses tags to collect specific analytics data.
Responsiveness : Changes can be made quickly, such as adding a new tag or adjusting a trigger.
Deep analytics : Tracking tags help collect accurate data to optimize marketing campaigns and improve user experience.
5.1 Concrete examples of use
Conversion tracking : Set up a tag to phone number data base measure clicks on a purchase button.
Ad campaign optimization : Integrate a Facebook Pixel for remarketing.
User interaction analysis : Track forms submitted or files downloaded.
5.2 Limitations and precautions
A well-structured dataLayer may be necessary for advanced configurations.
Testing is essential before publishing changes, to avoid errors that could impact the website's performance.
Some complex integrations may still require the intervention of a developer.
6. Differences between Google Tag Manager and Google Analytics
Here is a comparison table of the main differences between Google Tag Manager (GTM) and Google Analytics (GA):
Appearance Google Tag Manager (GTM)
Main function Managing tags on a website.
Collection and analysis of user data.
Role Platform for adding, editing and managing tags. Tool for analyzing data collected via beacons. Examples of tasks Add Google Ads tags, Facebook Pixel, or custom tags. Track sessions, bounce rates, conversions, etc. Target audience. Intended for developers and marketing teams to manage tags. Intended for analysts and marketers to interpret data.
Requires adding the GTM container in the website source code. Requires adding Google Analytics tracking code to the site. Using tags Manages all tags (Google Analytics, Google Ads, third party).Uses tags to collect specific analytics data.