These success stories prove that the correct
Posted: Sat Dec 14, 2024 4:33 am
Knauf Industries , a world leader in expanded polystyrene processing, set out to evolve towards Industry 4.0 to strengthen its presence in global markets . The need for digital transformation led to the implementation of an Inbound Marketing strategy to take advantage of the potential of the digital environment in capturing business opportunities and business growth.
The Inbound Marketing strategy involved a complete reordering of the business's strategic model. The focus was on generating qualified traffic to its website and creating a sustainable source of new business opportunities in various countries and markets. The global and in-depth implementation in the marketing and sales departments , supported by specific db center.uk actions and internal training, was essential for the success of this initiative.
All the actions implemented allowed to significantly increase traffic and obtain highly qualified leads , aligned with the solutions offered by Knauf Industries. The initiative not only generated immediate results, but provided a solid foundation for the continuation and optimization of the strategy in the future.
Emuca success story
Emuca , a Spanish company specialising in the design, manufacture and marketing of products for the furniture, carpentry, hardware and DIY sectors, was looking to capitalise on the considerable traffic on its website and convert visits into business opportunities for its sales team.
Their main problem was that they had a high volume of traffic, but no conversions, so they implemented two strategies: Inbound Marketing and Inbound Sales . In this way, they managed to increase the volume of web conversions , being able to segment contacts to detect business opportunities and increase quality leads.
This success story exemplifies how a flexible and adaptive strategy , implemented by Connext, allowed Emuca to evolve its marketing and sales approach according to the changing needs of the business, generating significant results and accelerating the company's growth.
The Inbound Marketing strategy involved a complete reordering of the business's strategic model. The focus was on generating qualified traffic to its website and creating a sustainable source of new business opportunities in various countries and markets. The global and in-depth implementation in the marketing and sales departments , supported by specific db center.uk actions and internal training, was essential for the success of this initiative.
All the actions implemented allowed to significantly increase traffic and obtain highly qualified leads , aligned with the solutions offered by Knauf Industries. The initiative not only generated immediate results, but provided a solid foundation for the continuation and optimization of the strategy in the future.
Emuca success story
Emuca , a Spanish company specialising in the design, manufacture and marketing of products for the furniture, carpentry, hardware and DIY sectors, was looking to capitalise on the considerable traffic on its website and convert visits into business opportunities for its sales team.
Their main problem was that they had a high volume of traffic, but no conversions, so they implemented two strategies: Inbound Marketing and Inbound Sales . In this way, they managed to increase the volume of web conversions , being able to segment contacts to detect business opportunities and increase quality leads.
This success story exemplifies how a flexible and adaptive strategy , implemented by Connext, allowed Emuca to evolve its marketing and sales approach according to the changing needs of the business, generating significant results and accelerating the company's growth.