In 2025, buying mortgage leads is no longer just about quantity — it's about targeted quality, compliance, and multi-channel readiness. Here are the best strategies to buy mortgage leads this year:
1. Buy Verified, Niche-Specific Lead Lists
Look for providers that offer pre-verified leads tailored to mortgage-related queries. For instance, sites like PhoneList.io offer curated phone number databases segmented by region, interest, and intent, which is perfect for mortgage professionals targeting specific demographics.
2. Use Intent Data Providers
Platforms that offer real-time intent data—users searching for mortgage calculators, refinancing options, or first-time homebuyer assistance—are goldmines. Combine this with your CRM or outreach platform for better conversion rates.
3. Tap Into Aged Mortgage Lead Marketplaces
Aged leads (1–6 months old) can be very cost-effective if you
phone list have the right nurturing funnel. Many of these leads still haven’t secured financing and are open to offers. Just ensure they are GDPR and TCPA-compliant.
4. Utilize Social Media and WhatsApp Lists
In 2025, social messaging platforms like WhatsApp are powerful for lead nurturing. A database from a reliable source like PhoneList.io can provide access to real WhatsApp-verified numbers, ideal for direct follow-ups.
5. Partner with Reputable Aggregators
Companies like LendingTree, Zillow, or Bankrate are still valid sources, but expensive. If you're a small broker or agency, consider smaller lead aggregators that offer exclusive or semi-exclusive leads.