We are very pleased to see that Inbound Marketing is gaining more and more ground in the world of large and small brands.
Companies that are embracing a new way of marketing to reach their ideal consumers in a less invasive, more empathetic and human way, through truly useful and valuable content.
One of the great advantages of Inbound Marketing is that it can target a more specific audience, one that is truly interested in what brands can offer to their quality of life.
This means that companies invest in effective content that will give them a secure economic return. That is why we continue to believe in Inbound Marketing as the most effective way to achieve better sales and greater connection with the public.
A good Inbound Marketing strategy requires several aspects: a good blog, active social media profiles, an email database, a committed sales team, constant metrics analysis, among others.
But what are the best platforms to cover these bases and give your uk company email list brand the Inbound strategy it deserves?
All-inclusive Inbound Marketing platforms are those that can solve several tasks. The most important ones are:
Marketo : a comprehensive marketing management and organization solution where we can control automation tasks, inbound marketing, email, social networks, events, sales and financial management. Its weak point: a fairly high price.
Eloqua – offers excellent editors because design is crucial for them. All of this is integrated with the latest technology and great customer service. According to InboundCycle, their weak point is the integration with the company's financial data.
HubSpot : This is the most complete and recognized on the market. It has excellent programs to attract, convert and manage sales with customers. In addition, it offers excellent value for money.
Act-On : This is a software based on simplifying processes. It is designed for users looking for a product at a competitive price, but with the necessary functionalities to develop an inbound marketing campaign.
Pardot : This is a Salesforce software, so it allows for good integration with this platform. It is also a valid option for designing and implementing inbound marketing actions.
RDStation : a complete tool to manage and automate your Digital Marketing actions . Attract visitors to your website, convert them into business opportunities, close sales and track all your results. In this recommended article, we discuss the advantages of RD Station vs. Hubspot and other tools on the market.
