Brands and communication during the Coronavirus
Posted: Thu Dec 12, 2024 9:39 am
Show a more intimate part of your work.
Sharing remote work experiences is also paying off for some brands, and it's also a way to connect emotionally with the audience. Broadcasting an activity with your team online will allow you to open up to users, let them see how your company works, get to know the faces that are part of your brand and can provide you with ideas from an external perspective.
Offer solutions to your users, not just promotions of your brand.
We know people are looking for ways to ease uncertainty and stay safe. Can your company provide something for your audience? Let them know. Research what your audience's main needs are right now and do everything you can to provide them with options to do so.
Enable a specialized online store or service.
As the main recommendation is to stay at home, users are doing everything possible to stock up on what they need through online platforms.
It's time to be creative and see how your brand can meet these needs through digital platforms that do not involve direct contact with the consumer.
Post-quarantine discounts and shipping
Currently, many brands are generating codes, vouchers and promotions as soon as they declare the quarantine or social isolation period is over. This is a way to ensure an increase in your sales once people can return to their activities outside the home.
It is time to think outside the box and with a medium and long-term vision.
Some of the most recognized brands such as McDonald's, Coca Cola, Nike, Burger King, Audi and Mercado Libre decided to redesign their logos and branding in order to reinforce the message of social distancing and staying at home.
McDonald's decided to separate its golden arches that form an M in order to leave a space between them, thus simulating the distance we should currently have from each other.
Coca Cola not only separated its letters, but also accompanied uk business email list it with the message “Today being apart is the best way to be together”
Mercado Libre changed its traditional handshake to an elbow bump, in order to represent one of the greeting suggestions given by health professionals in relation to the Coronavirus.
Master Card also separated its circles, just like Audi, which separated its rings and added the message “keep distance.” This message can also be applied directly to the automotive market in relation to the distance that should exist between vehicles.
Nike changed its well-known slogan to “just don't do it”, which in Spanish would be “only don't do it” in relation to not leaving home during this quarantine, which in some countries is still only voluntary.
Burger King also joined in by obscuring the K and G, resulting in “Burger IN,” hoping to convey the message of staying in and staying home.
Many other brands, although they have not modified their image, have also carried out campaigns to collaborate with the call to stay at home, for example Louis Vuitton, a luxury brand that during this time was not going to be a priority for customers, however began to develop its own antibacterial gel and entered the market in time, taking advantage of the situation.
Sharing remote work experiences is also paying off for some brands, and it's also a way to connect emotionally with the audience. Broadcasting an activity with your team online will allow you to open up to users, let them see how your company works, get to know the faces that are part of your brand and can provide you with ideas from an external perspective.
Offer solutions to your users, not just promotions of your brand.
We know people are looking for ways to ease uncertainty and stay safe. Can your company provide something for your audience? Let them know. Research what your audience's main needs are right now and do everything you can to provide them with options to do so.
Enable a specialized online store or service.
As the main recommendation is to stay at home, users are doing everything possible to stock up on what they need through online platforms.
It's time to be creative and see how your brand can meet these needs through digital platforms that do not involve direct contact with the consumer.
Post-quarantine discounts and shipping
Currently, many brands are generating codes, vouchers and promotions as soon as they declare the quarantine or social isolation period is over. This is a way to ensure an increase in your sales once people can return to their activities outside the home.
It is time to think outside the box and with a medium and long-term vision.
Some of the most recognized brands such as McDonald's, Coca Cola, Nike, Burger King, Audi and Mercado Libre decided to redesign their logos and branding in order to reinforce the message of social distancing and staying at home.
McDonald's decided to separate its golden arches that form an M in order to leave a space between them, thus simulating the distance we should currently have from each other.
Coca Cola not only separated its letters, but also accompanied uk business email list it with the message “Today being apart is the best way to be together”
Mercado Libre changed its traditional handshake to an elbow bump, in order to represent one of the greeting suggestions given by health professionals in relation to the Coronavirus.
Master Card also separated its circles, just like Audi, which separated its rings and added the message “keep distance.” This message can also be applied directly to the automotive market in relation to the distance that should exist between vehicles.
Nike changed its well-known slogan to “just don't do it”, which in Spanish would be “only don't do it” in relation to not leaving home during this quarantine, which in some countries is still only voluntary.
Burger King also joined in by obscuring the K and G, resulting in “Burger IN,” hoping to convey the message of staying in and staying home.
Many other brands, although they have not modified their image, have also carried out campaigns to collaborate with the call to stay at home, for example Louis Vuitton, a luxury brand that during this time was not going to be a priority for customers, however began to develop its own antibacterial gel and entered the market in time, taking advantage of the situation.