How to define a persona?
Posted: Thu Dec 12, 2024 9:32 am
Some people are even surprised when I mention the need to cluster the types of customers they have. This is a warning sign about the advertising campaigns they are running, since they have not defined the target audience, so how can they get the offer right?
The way forward is to learn how to define a persona chinese overseas america database and improve each action.
“The goal of marketing is to know and understand the consumer so well that the product or service fits him or her and sells itself.”
Peter Drucker
This statement made by Drucker, an Austrian professor and administrator, highlights the importance of marketing thinking outside the box and studying consumer behavior to present an increasingly personalized offer.
The starting point for this personalization is to build your business's personas. How do you do this? There are two ways to do this: the first is valid if you already have a customer base, and the second method is used when the service or product is new!
Interpreting your database or assessing the target audience interested in the service !
Do not treat the consumer in a generic way
Do not treat the consumer in a generic way
Why is defining a persona important?
If you want to have effective content marketing , advertising, social media or email strategies, it is extremely important to do the work of profiling behavioral and demographic information to tailor the offer effectively.
Ask your employees some questions and write down each answer:
Who would be interested in your product or service?
Is the product or service relevant to users in different age groups?
Can it be consumed by people in different regions of the country or abroad?
Then, if you already have a database, try to obtain the above information from your customers and cross-reference your employees' perception with the actual attraction.
For example, it is very common for a businessman to estimate that his product has the potential target audience of class C in the city of São Paulo, but when studying the database he may realize that young, low-income consumers in Rio de Janeiro are more effective and generate the best average ticket for the operation.
Here we already have a good reference that will be useful for adjusting marketing strategies.
Defining the persona is important to adjust the language that will be adopted in each marketing action, be it in content generation, on social media, or when sending messages via email.
Now that we've talked about theory, it's time to move on to practice, okay?
How to define your persona?
How to define your persona?
How to define a persona?
Studies show that each company will have between four and five personas and that these represent more than 90% of revenue.
Targeted communication is twice as effective as communication that does not target a specific audience.
So far, I believe I have shown the importance of defining a persona in your business . Now, it's time to make this separation in your company.
Give each of your personas a name
Find out your age range
What is your gender?
Where do you live?
What is your educational level?
What is your family like?
What is your monthly income?
Personas in the education sector
Marcelo is under 20 years old, has just finished high school and doesn't know what college he should pursue. He has no income, lives in the city of São Paulo, likes funk music and trendy brands.
His biggest dream is to complete his studies and have a successful career.
His biggest fear is not being able to pay for his studies, which would prevent him from improving his parents' lives.
Alice is between 25 and 35 years old, already works and wants a quick and efficient course that will provide technical knowledge to apply in her profession. She earns around three salaries and has little free time.
Alice's dream is to achieve financial stability to set up her own business and guarantee a better future for her daughter.
Your biggest fear is not being as efficient at work and being surpassed by your colleagues.
Extra information about your personas
You can do more complete research, quantitative or qualitative, to understand what each persona's hobbies are, which social networks they use, what type of content they consume most, who their idols are and what products and services they like most.
Then, you need to classify your personas according to the moment they are in relation to the consumption of your products or services, also known as the marketing funnel :
Top of the funnel: discovery or interest
Middle of the funnel: consideration or intention
Bottom of the funnel: evaluation or purchase
For each of these stages, new m
The way forward is to learn how to define a persona chinese overseas america database and improve each action.
“The goal of marketing is to know and understand the consumer so well that the product or service fits him or her and sells itself.”
Peter Drucker
This statement made by Drucker, an Austrian professor and administrator, highlights the importance of marketing thinking outside the box and studying consumer behavior to present an increasingly personalized offer.
The starting point for this personalization is to build your business's personas. How do you do this? There are two ways to do this: the first is valid if you already have a customer base, and the second method is used when the service or product is new!
Interpreting your database or assessing the target audience interested in the service !
Do not treat the consumer in a generic way
Do not treat the consumer in a generic way
Why is defining a persona important?
If you want to have effective content marketing , advertising, social media or email strategies, it is extremely important to do the work of profiling behavioral and demographic information to tailor the offer effectively.
Ask your employees some questions and write down each answer:
Who would be interested in your product or service?
Is the product or service relevant to users in different age groups?
Can it be consumed by people in different regions of the country or abroad?
Then, if you already have a database, try to obtain the above information from your customers and cross-reference your employees' perception with the actual attraction.
For example, it is very common for a businessman to estimate that his product has the potential target audience of class C in the city of São Paulo, but when studying the database he may realize that young, low-income consumers in Rio de Janeiro are more effective and generate the best average ticket for the operation.
Here we already have a good reference that will be useful for adjusting marketing strategies.
Defining the persona is important to adjust the language that will be adopted in each marketing action, be it in content generation, on social media, or when sending messages via email.
Now that we've talked about theory, it's time to move on to practice, okay?
How to define your persona?
How to define your persona?
How to define a persona?
Studies show that each company will have between four and five personas and that these represent more than 90% of revenue.
Targeted communication is twice as effective as communication that does not target a specific audience.
So far, I believe I have shown the importance of defining a persona in your business . Now, it's time to make this separation in your company.
Give each of your personas a name
Find out your age range
What is your gender?
Where do you live?
What is your educational level?
What is your family like?
What is your monthly income?
Personas in the education sector
Marcelo is under 20 years old, has just finished high school and doesn't know what college he should pursue. He has no income, lives in the city of São Paulo, likes funk music and trendy brands.
His biggest dream is to complete his studies and have a successful career.
His biggest fear is not being able to pay for his studies, which would prevent him from improving his parents' lives.
Alice is between 25 and 35 years old, already works and wants a quick and efficient course that will provide technical knowledge to apply in her profession. She earns around three salaries and has little free time.
Alice's dream is to achieve financial stability to set up her own business and guarantee a better future for her daughter.
Your biggest fear is not being as efficient at work and being surpassed by your colleagues.
Extra information about your personas
You can do more complete research, quantitative or qualitative, to understand what each persona's hobbies are, which social networks they use, what type of content they consume most, who their idols are and what products and services they like most.
Then, you need to classify your personas according to the moment they are in relation to the consumption of your products or services, also known as the marketing funnel :
Top of the funnel: discovery or interest
Middle of the funnel: consideration or intention
Bottom of the funnel: evaluation or purchase
For each of these stages, new m