With the above measures, the year-
Posted: Thu Dec 12, 2024 5:31 am
With the above measures, the year-on-year growth rate of Kuaishou’s short drama marketing consumption in the third quarter reached 300%.
In the earnings call, regarding the sustainability of the short drama luxembourg whatsapp number data 5 million, Cheng Yixiao, founder, chairman and CEO of Kuaishou, said that according to third-party data forecasts, the short drama market size is expected to exceed 100 billion yuan in 2027. As the short drama supply ecosystem gradually enriches, the existing short drama population of over 500 million still has a basis for further commercialization. Kuaishou not only has a rich short drama supply ecosystem, but also has a short drama user base of over 300 million. It is expected that the marketing consumption of both the IAP and IAA models will maintain rapid growth.
In addition to short dramas, in the third quarter of this year, the Paris Olympics, a major sports IP, also brought a strong commercial boost to Kuaishou.
From the eve of the opening of the Paris Olympics to the entire cycle, Kuaishou, based on its years of experience in vertical content operation and event operation, has integrated multiple business lines around the Olympic IP, including "sports content", "sports marketing", "sports e-commerce", "local sports", "sports short dramas", etc.
Specifically, Kuaishou first provides users on the platform with a rich content consumption and interactive scenarios - a content matrix including on-demand viewing of all events, diverse and innovative self-made content, a variety of interesting interactive gameplay, rich UGC content, etc.
On the eve of the Olympics, Kuaishou launched a special mass sports event, "Kuaishou Village Olympics", which deeply integrated rural culture and sports competition. Among them, the total number of online live broadcasts in the Guizhou main competition area of the "Kuaishou Village Olympics" exceeded 500 million, the number of related topic video playbacks exceeded 5.4 billion, and the number of off-site hot searches for topics was close to 100.
At the same time, Kuaishou launched an exclusive Olympic channel, presenting a panoramic view of on-demand events, event schedules, medal tables and exciting event content; Kuaishou also launched derivative IPs such as "Champions Viewing Group", "Follow the Champions to Tour Paris", "Good Morning in Paris", "Champions Are Here" and "Paris Group".
In the earnings call, regarding the sustainability of the short drama luxembourg whatsapp number data 5 million, Cheng Yixiao, founder, chairman and CEO of Kuaishou, said that according to third-party data forecasts, the short drama market size is expected to exceed 100 billion yuan in 2027. As the short drama supply ecosystem gradually enriches, the existing short drama population of over 500 million still has a basis for further commercialization. Kuaishou not only has a rich short drama supply ecosystem, but also has a short drama user base of over 300 million. It is expected that the marketing consumption of both the IAP and IAA models will maintain rapid growth.
In addition to short dramas, in the third quarter of this year, the Paris Olympics, a major sports IP, also brought a strong commercial boost to Kuaishou.
From the eve of the opening of the Paris Olympics to the entire cycle, Kuaishou, based on its years of experience in vertical content operation and event operation, has integrated multiple business lines around the Olympic IP, including "sports content", "sports marketing", "sports e-commerce", "local sports", "sports short dramas", etc.
Specifically, Kuaishou first provides users on the platform with a rich content consumption and interactive scenarios - a content matrix including on-demand viewing of all events, diverse and innovative self-made content, a variety of interesting interactive gameplay, rich UGC content, etc.
On the eve of the Olympics, Kuaishou launched a special mass sports event, "Kuaishou Village Olympics", which deeply integrated rural culture and sports competition. Among them, the total number of online live broadcasts in the Guizhou main competition area of the "Kuaishou Village Olympics" exceeded 500 million, the number of related topic video playbacks exceeded 5.4 billion, and the number of off-site hot searches for topics was close to 100.
At the same time, Kuaishou launched an exclusive Olympic channel, presenting a panoramic view of on-demand events, event schedules, medal tables and exciting event content; Kuaishou also launched derivative IPs such as "Champions Viewing Group", "Follow the Champions to Tour Paris", "Good Morning in Paris", "Champions Are Here" and "Paris Group".