So what makes a good logo design?
Posted: Thu Dec 12, 2024 5:01 am
Aim for a clean and minimalist design
There is no magic formula, but you can still find resources to get an idea of what catches people's attention.
Smartsign recently published an analysis of nearly 2,000 company logos that identified common characteristics of successful businesses.
The results reveal interesting insights into what can work for your small business.
For example, successful companies tend to use both the icon and the wordmark, rather than the wordmark or the icon alone. It helps brand association and provides clarity.
Additionally, angular shapes such as square, triangle and rectangle argentina whatsapp number data 5 million are preferred over soft, rounded shapes as they represent stability, balance and efficiency.
Think twice before opting for a blue logo
Like most successful businesses, your logo should not use more than one or two colors.
Blue is the color of choice for businesses across all industries. (If you want proof, just check out your apps and you'll see what we mean)
But if you want your company logo to stand out from the crowd, you need to dust off your creativity and adopt a more personal attitude. While blue is often associated with stability and growth, it is also overused (Facebook, Skype, Twitter, and Dropbox).
Other companies, however, have opted for a more innovative approach. Take Snapchat for example . It was actually their founder who scribbled the ghost logo on a piece of paper, and decided to go for yellow after realizing that very few companies were using this color in the Appstore.
There is no magic formula, but you can still find resources to get an idea of what catches people's attention.
Smartsign recently published an analysis of nearly 2,000 company logos that identified common characteristics of successful businesses.
The results reveal interesting insights into what can work for your small business.
For example, successful companies tend to use both the icon and the wordmark, rather than the wordmark or the icon alone. It helps brand association and provides clarity.
Additionally, angular shapes such as square, triangle and rectangle argentina whatsapp number data 5 million are preferred over soft, rounded shapes as they represent stability, balance and efficiency.
Think twice before opting for a blue logo
Like most successful businesses, your logo should not use more than one or two colors.
Blue is the color of choice for businesses across all industries. (If you want proof, just check out your apps and you'll see what we mean)
But if you want your company logo to stand out from the crowd, you need to dust off your creativity and adopt a more personal attitude. While blue is often associated with stability and growth, it is also overused (Facebook, Skype, Twitter, and Dropbox).
Other companies, however, have opted for a more innovative approach. Take Snapchat for example . It was actually their founder who scribbled the ghost logo on a piece of paper, and decided to go for yellow after realizing that very few companies were using this color in the Appstore.