Google Reviews: Everything You Need to Know
Posted: Thu Dec 12, 2024 3:35 am
Have you ever looked for reviews on the Internet before booking a restaurant or hotel? Years ago we relied on recommendations from acquaintances, but today there are many more ways to find references thanks to digital platforms. This is the case of Google reviews, the word of mouth of the digital age. In this post we tell you how they work and why they are key for a business.
What are Google reviews?
Google reviews are ratings and opinions that customers leave online about a business. They are a resource offered by the search engine that rates viber phone number data businesses on a scale of 1 to 5 stars. These comments appear on the business listing on Google Maps , along with other information such as the phone number or website.
Users use this tool to share an experience and help other people make decisions when purchasing or hiring a product and/or service. And in the case of businesses, Google reviews help to show their reputation and the quality they offer. What better advertising than first-hand opinions from satisfied customers?
google customer reviews
How Google Reviews Work
All Google reviews are public , so anyone can see them. If someone wants to post their opinion about their experience with a brand, they can quickly and easily post a review on Google. The system will allow them to rate the business from 1 to 5 stars, as well as write a comment and add photos. Based on all the ratings received, the search engine calculates an average.
When other users search for the brand online, the company's details will be displayed (usually on the right-hand side) along with the rating and total number of reviews it has. They will also be able to read each of the reviews and indicate whether they liked it.
For business owners, a business profile will allow them to manage, respond to, and delete reviews, among other things . Previously, this was done using the Google My Business tool, but since 2022, the Google Business Profile has been managed directly from Google Maps and Search.
google maps reviews
Benefits of reviews
Receiving reviews offers many advantages for businesses:
Google reviews help build trust and increase your brand's credibility with potential customers.
They help convince and make the purchasing decision.
Reviews, along with the rest of the information in your Google Business Profile, help with local SEO positioning. That is, they help your business stand out and become more visible in local search results on Google.
Responding to reviews, both positive and negative, shows the human side of the brand, conveys transparency and that the business is professional.
They allow you to interact with people and be used as a customer service channel , generating closeness.
SEO positioning
How to get reviews on Google?
One of the things that Google values most is user experience. A business with good reviews and relevant content will be rewarded with a better position in the search results. For this reason, it is highly advisable to try to get as many positive reviews as possible, always offering the best service. However, we do not recommend that you write or buy fake reviews , as they would damage the image of your business and its reputation.
10 positive reviews are better than 30 fake ones. Here are some tips for getting reviews:
Ask your satisfied customers for reviews , without forcing them and providing them with a direct link so they can write a review. For example, in a thank you email, in a chat or on social media.
Share the positive feedback you've already received from your customers.
Highlight Google Reviews on your website to inspire greater confidence and convince other customers.
Once you've written them, don't forget that it's important to respond to a Google review. Respond quickly as a token of appreciation.
To view your reviews on Google , search for your business in your browser. The average rating and number of reviews will appear next to the map and contact information. If you want to manage them, you must log in with your Gmail account and go to Business Profile on Google.
What are Google reviews?
Google reviews are ratings and opinions that customers leave online about a business. They are a resource offered by the search engine that rates viber phone number data businesses on a scale of 1 to 5 stars. These comments appear on the business listing on Google Maps , along with other information such as the phone number or website.
Users use this tool to share an experience and help other people make decisions when purchasing or hiring a product and/or service. And in the case of businesses, Google reviews help to show their reputation and the quality they offer. What better advertising than first-hand opinions from satisfied customers?
google customer reviews
How Google Reviews Work
All Google reviews are public , so anyone can see them. If someone wants to post their opinion about their experience with a brand, they can quickly and easily post a review on Google. The system will allow them to rate the business from 1 to 5 stars, as well as write a comment and add photos. Based on all the ratings received, the search engine calculates an average.
When other users search for the brand online, the company's details will be displayed (usually on the right-hand side) along with the rating and total number of reviews it has. They will also be able to read each of the reviews and indicate whether they liked it.
For business owners, a business profile will allow them to manage, respond to, and delete reviews, among other things . Previously, this was done using the Google My Business tool, but since 2022, the Google Business Profile has been managed directly from Google Maps and Search.
google maps reviews
Benefits of reviews
Receiving reviews offers many advantages for businesses:
Google reviews help build trust and increase your brand's credibility with potential customers.
They help convince and make the purchasing decision.
Reviews, along with the rest of the information in your Google Business Profile, help with local SEO positioning. That is, they help your business stand out and become more visible in local search results on Google.
Responding to reviews, both positive and negative, shows the human side of the brand, conveys transparency and that the business is professional.
They allow you to interact with people and be used as a customer service channel , generating closeness.
SEO positioning
How to get reviews on Google?
One of the things that Google values most is user experience. A business with good reviews and relevant content will be rewarded with a better position in the search results. For this reason, it is highly advisable to try to get as many positive reviews as possible, always offering the best service. However, we do not recommend that you write or buy fake reviews , as they would damage the image of your business and its reputation.
10 positive reviews are better than 30 fake ones. Here are some tips for getting reviews:
Ask your satisfied customers for reviews , without forcing them and providing them with a direct link so they can write a review. For example, in a thank you email, in a chat or on social media.
Share the positive feedback you've already received from your customers.
Highlight Google Reviews on your website to inspire greater confidence and convince other customers.
Once you've written them, don't forget that it's important to respond to a Google review. Respond quickly as a token of appreciation.
To view your reviews on Google , search for your business in your browser. The average rating and number of reviews will appear next to the map and contact information. If you want to manage them, you must log in with your Gmail account and go to Business Profile on Google.