LinkedIn delivers results slowly . Don't think of publishing a post and immediately finding yourself inundated with contact and appointment requests. First you will have to work on your image, convey trust and engage the public. Only then will the first qualified leads begin to arrive.
Don't forget the key point. Only through your posts will you be able germany phone number library to gain visibility and enter the mind of the potential customer .
A good way to achieve this is to bring your network to the site . There they will discover the product, the features, the use, and then decide whether or not it is an interesting product.
In order to track the activities on the site, you may need anonymous tracking software . This allows you to monitor the company site and discover the traffic that is generated by the various B2B lead generation campaigns .
A software like Lead Champion discover allows, for example, to track the companies that arrive on your site, thus also monitoring the effectiveness of your activity on Linkedin . In this way you can verify which companies are interacting with you both on the social network and on the site, and you will have the possibility of creating efficient communication with these qualified B2B leads .
Example
Each post by Anita is linked to caffebreak.it, the product page or the contact form.
Many of the published articles come from the company blog , which allows you to direct contacts directly to the site.
By bringing our Mario Rossi to the website it will be easier to convert him into a lead and conclude the first part of our Lead Generation process .
4. Strengthen the relationship with prospects
qualified leads linkedin
Once you have the potential contact, don’t give in to the temptation to stop your “ LinkedIn program .” This is just the first step.
As we were saying, inspiring trust and professionalism is the goal behind actions on LinkedIn .
There is a note we want to make. Being professional does not mean only making serious posts. Remember what we said at the beginning? On LinkedIn you are addressing qualified leads, but they are people like you.
Your contacts hate spam , aggressive advertising , posts that are too long (without a real reason) or too polemical. There is a beautiful saying about this: “ speak as you eat ” which means that you have to speak simply and directly. Don’t get lost in long and complex sentences, and don’t use refined or respectful language.
Write funny posts, that reflect your everyday life , that make you seem real. An authentic post attracts much more than an excessively stiff and stiff post.
