Celebrate partner success: highlight both the big accomplishments and small wins of a variety of partners. Whether a mention in an email newsletter, a banner in your partner portal, or a speech at a partner summit, these shoutouts will make your partners feel proud and valued. Plus, the rest of your partners will be eager to see their own names in lights.
Know when to fold: one of the reasons why it’s so important to define goals is that you have a way to effectively determine when the partnership isn’t working. Data can provide you with validation for a sometimes difficult For example, you might agree on revenue benchmarks after a certain time period, and end the relationships if they’re not met.
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How to measure channel sales program success
to measure your channel sales, monitor metrics that track partner contributions to revenue and pipeline coverage (the revenue amounts represented by deals currently in the pipeline). Here are the most important metrics to look at.
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