Europe wins the e-commerce battle against the US
Posted: Wed Dec 11, 2024 9:57 am
E-commerce in Europe is expected to grow by 18% in 2014 compared to the previous year, and is expected to generate a total sales volume of 156 million euros . This is confirmed by data collected by RetailMeNot in a study that places growth expectations for the old continent above forecasts for the United States, where e-commerce is expected to register an increase of 15%.
These figures confirm e-commerce as fantuan phone number data one of the rising trends in the current technological landscape. The study includes data from 8 countries - including Spain - and positions the United Kingdom as the most developed country in Europe in terms of e-commerce , with a growth rate of 16% and a transactional volume of 46.2 million euros. The UK, together with Germany and France, account for 81.3% of total sales.
The rise of online shopping via smartphone
While online sales via mobile phones in the US grew by almost six points in 2013 (from 8% to 13.8%), the trend will continue to grow at an unstoppable pace in 2014. It is expected that 13.1 % and 19.9% of all online transactions in Europe and the US respectively will be made using smartphones and mobile phones.
In this respect, the United Kingdom will continue to lead the way among countries where online sales are most established, with an estimated 17.6% of total sales , above the European average and very close to the values expected for the USA. For other European powers such as Germany and Sweden, figures between 16% and 17% are estimated.
Tell me how you shop and I'll tell you what country you're from
On the other hand, 45% of the European population already buys their products online, with the United Kingdom – once again – being the region with the highest rate (67%). In contrast, the penultimate place of the eight countries to which the survey is extrapolated is occupied by Spain, with a rate of online buyers of 32% , only above Italy, with 20%.
Depending on the country of origin, preferences in the generic purchasing process vary substantially. Americans, British and French are used to making their purchases by credit card, while Poles prefer cash payment and cash on delivery. On the other hand, both Spaniards and Italians combine the use of credit cards with prepaid cards , while Germans, Swedes and Dutch prefer bank transfers and cash on delivery as payment methods.
These figures confirm e-commerce as fantuan phone number data one of the rising trends in the current technological landscape. The study includes data from 8 countries - including Spain - and positions the United Kingdom as the most developed country in Europe in terms of e-commerce , with a growth rate of 16% and a transactional volume of 46.2 million euros. The UK, together with Germany and France, account for 81.3% of total sales.
The rise of online shopping via smartphone
While online sales via mobile phones in the US grew by almost six points in 2013 (from 8% to 13.8%), the trend will continue to grow at an unstoppable pace in 2014. It is expected that 13.1 % and 19.9% of all online transactions in Europe and the US respectively will be made using smartphones and mobile phones.
In this respect, the United Kingdom will continue to lead the way among countries where online sales are most established, with an estimated 17.6% of total sales , above the European average and very close to the values expected for the USA. For other European powers such as Germany and Sweden, figures between 16% and 17% are estimated.
Tell me how you shop and I'll tell you what country you're from
On the other hand, 45% of the European population already buys their products online, with the United Kingdom – once again – being the region with the highest rate (67%). In contrast, the penultimate place of the eight countries to which the survey is extrapolated is occupied by Spain, with a rate of online buyers of 32% , only above Italy, with 20%.
Depending on the country of origin, preferences in the generic purchasing process vary substantially. Americans, British and French are used to making their purchases by credit card, while Poles prefer cash payment and cash on delivery. On the other hand, both Spaniards and Italians combine the use of credit cards with prepaid cards , while Germans, Swedes and Dutch prefer bank transfers and cash on delivery as payment methods.