Noticed by Google and Increasing Its
Posted: Wed Dec 11, 2024 9:08 am
Apple App Store and Google Play Store ASO across platforms is all about making your app’s product page as informative, relevant, and engaging as possible. However, there are some key differences between Apple’s App Store and Google’s Play Store that you should be aware of, particularly in terms of their algorithms and ranking factors. While the exact algorithm is not publicly available, both app ranking algorithms rely on four key concepts: perceived quality, freshness, brand scale, and user value.
Some factors that contribute to the criteria include: What are argentina mobile phone numbers database the Apple App Store ranking factors? Application name Application subtitle Application URL Keyword field Update cycle Downloads Getting engaged Number of downloads App reviews and ratings Application updates In-app purchases What are the Google Play Store ranking factors? Application title Application brief description Long description of the application Update cycle Number of installations App reviews and ratings In-app purchases How to do apple app store aso How to Do ASO (App Store Optimization)? Now that you know why ASO is critical to your app’s success, let’s get tactical.
In this section, we’ll cover how to conduct keyword research and apply it to your product pages to attract more eyes and drive more downloads. How to Do Keyword Research? Let’s start by defining what a keyword is. A keyword is a searchable term that describes your app and can be broken down into four main categories: Ask: What needs do you solve? Feature: What does your app do well? User: What are the demographics and psychographics of your user base? Location: Where is this app used and for what purpose? Action: What action does your app enable? Book a hotel? Rent a car? – Brainstorm keyword ideas There are a million ways to generate ideas.
Here are a few ways to create a keyword list to get you started: Use keyword research tools like AppRadar or AppTweak Open a thesaurus and find as many synonyms as possible for your primary keywords Read user reviews Discover your competitor's keywords Explain what makes your app unique Define your niche Use autocomplete or AI keyword suggestions – Validate and narrow down your keywords Now that you have a significant amount of keywords, you can filter out the best ones by determining these key points: Relevance: How closely related is this keyword to your app? Is it too far-fetched? If so — leave it out.
Some factors that contribute to the criteria include: What are argentina mobile phone numbers database the Apple App Store ranking factors? Application name Application subtitle Application URL Keyword field Update cycle Downloads Getting engaged Number of downloads App reviews and ratings Application updates In-app purchases What are the Google Play Store ranking factors? Application title Application brief description Long description of the application Update cycle Number of installations App reviews and ratings In-app purchases How to do apple app store aso How to Do ASO (App Store Optimization)? Now that you know why ASO is critical to your app’s success, let’s get tactical.
In this section, we’ll cover how to conduct keyword research and apply it to your product pages to attract more eyes and drive more downloads. How to Do Keyword Research? Let’s start by defining what a keyword is. A keyword is a searchable term that describes your app and can be broken down into four main categories: Ask: What needs do you solve? Feature: What does your app do well? User: What are the demographics and psychographics of your user base? Location: Where is this app used and for what purpose? Action: What action does your app enable? Book a hotel? Rent a car? – Brainstorm keyword ideas There are a million ways to generate ideas.
Here are a few ways to create a keyword list to get you started: Use keyword research tools like AppRadar or AppTweak Open a thesaurus and find as many synonyms as possible for your primary keywords Read user reviews Discover your competitor's keywords Explain what makes your app unique Define your niche Use autocomplete or AI keyword suggestions – Validate and narrow down your keywords Now that you have a significant amount of keywords, you can filter out the best ones by determining these key points: Relevance: How closely related is this keyword to your app? Is it too far-fetched? If so — leave it out.