The season begins: reactivation of gyms and fitness sector
Posted: Wed Dec 11, 2024 8:59 am
The number of communication channels with brands and companies is increasing: blogs, social networks or websites. That is why in multichannel communication for attracting members to gyms and in post-sale customer service, consumers look for personalized and multichannel attention depending on the subject and the specific moment. With the arrival of the Internet and social networks, communication between customers and companies has become more complex.
Gyms are no exception and are already showing an urgent need for multi-channel support to deal with communication with their clients and users, even more so since the Covid-19 pandemic. How does multi-channel communication benefit gyms and the fitness sector?
The new normal in the fitness sector
The fitness sector has been one of the look at the overseas chinese growth in europe worst hit by the crisis caused by the Covid-19 pandemic. Gyms and sports centres have had to close their doors during the lockdown and have been forced to adapt their spaces to avoid contagion during the restrictions. In addition to the efforts to guarantee all safety and hygiene measures in their sports centres.
This scenario has led to a massive loss of subscribers and forced digitalisation to meet the demand for home fitness.
Attracting new members in the post-covid-19 era
September is the time for new goals and resolutions. Among them, getting in shape and joining the gym. For the fitness sector and gyms, September is the month to launch registration promotions to attract new clients and members.
In this regard, multi-channel communication can reinforce or make more efficient the actions to attract members. In addition, it can be a great source of competitive advantage and differentiation from the competition.
Multichannel communication for attracting members to gyms
As we all know, customer satisfaction is at the heart of every business, including gyms and fitness centers. This is logical, since a satisfied customer is a happy customer who tends to hire more services from the fitness center and recommend its services.
If we talk about multichannel communication, the call center can be combined with actions such as email marketing, direct mail, digital impacts , etc. and is based on 3 pillars that we have to take into account before designing the multichannel communication strategy.
Customer loyalty
Customer loyalty is very important in this sector, where customers often sign up and cancel their memberships very frequently. It is also very common for users to request information and then not sign up for anything. For this reason, it is so important to keep customers active and interested in classes or services that the sports centre can offer them.
To achieve customer loyalty, we can carry out campaigns through a contact center and offer promotions, free registrations, satisfaction surveys, etc. In addition, these actions will help us obtain very valuable information in order to reactivate customers, understand the reasons for their cancellations, and achieve customer renewal.
Service improvements
Customer satisfaction comes from knowing their needs and demands in order to improve the sports centre's offering. With the pandemic, something that significantly improves classes and activities is to carry them out outdoors. This gives users security and reduces the probability of contagion. In fact, the mere information about the centre's safety conditions during training can be an excuse to call the most recent absences and find out their reasons.
Gyms are no exception and are already showing an urgent need for multi-channel support to deal with communication with their clients and users, even more so since the Covid-19 pandemic. How does multi-channel communication benefit gyms and the fitness sector?
The new normal in the fitness sector
The fitness sector has been one of the look at the overseas chinese growth in europe worst hit by the crisis caused by the Covid-19 pandemic. Gyms and sports centres have had to close their doors during the lockdown and have been forced to adapt their spaces to avoid contagion during the restrictions. In addition to the efforts to guarantee all safety and hygiene measures in their sports centres.
This scenario has led to a massive loss of subscribers and forced digitalisation to meet the demand for home fitness.
Attracting new members in the post-covid-19 era
September is the time for new goals and resolutions. Among them, getting in shape and joining the gym. For the fitness sector and gyms, September is the month to launch registration promotions to attract new clients and members.
In this regard, multi-channel communication can reinforce or make more efficient the actions to attract members. In addition, it can be a great source of competitive advantage and differentiation from the competition.
Multichannel communication for attracting members to gyms
As we all know, customer satisfaction is at the heart of every business, including gyms and fitness centers. This is logical, since a satisfied customer is a happy customer who tends to hire more services from the fitness center and recommend its services.
If we talk about multichannel communication, the call center can be combined with actions such as email marketing, direct mail, digital impacts , etc. and is based on 3 pillars that we have to take into account before designing the multichannel communication strategy.
Customer loyalty
Customer loyalty is very important in this sector, where customers often sign up and cancel their memberships very frequently. It is also very common for users to request information and then not sign up for anything. For this reason, it is so important to keep customers active and interested in classes or services that the sports centre can offer them.
To achieve customer loyalty, we can carry out campaigns through a contact center and offer promotions, free registrations, satisfaction surveys, etc. In addition, these actions will help us obtain very valuable information in order to reactivate customers, understand the reasons for their cancellations, and achieve customer renewal.
Service improvements
Customer satisfaction comes from knowing their needs and demands in order to improve the sports centre's offering. With the pandemic, something that significantly improves classes and activities is to carry them out outdoors. This gives users security and reduces the probability of contagion. In fact, the mere information about the centre's safety conditions during training can be an excuse to call the most recent absences and find out their reasons.