Goal: Brand Awarenessbrand: Glenfiddichmedia paraguay phone number library Partner: Forbesapproach: Distill Data, Storytelling, And Multiplatform Distribution Into A Content Cocktail That Shifts Audience Perceptions.single-malt Scotch Whisky Is A Strong Drink Strongly Associated With Powerful Pop Culture Characters Like Mad Men’s Don Draper, Anchorman’s Ron Burgundy, And Parks And Recreation’s Ron Swanson.but Does The Liquor’s Strength Give It The Power To Win The Preferential Attention Of High-net-worth Individuals And Discerning Spirit Connoisseurs? That Was The Goal Glenfiddich, A Luxury Whisky Distiller, Aimed To Achieve With An Integrated Multimedia Campaign Built Around The Th Anniversary Of The Forbes List.
The Compelling Pitch For Their Novel Premise? It’s Time To Redefine What It Means To Be Wealthy And Successful.glenfiddich Kicked Off The Campaign With An Original Research Study, Professional Success In America: Personal Priorities And Social Misunderstanding. It Probed U.s. Attitudes On The Characteristics That Define Success. The Brand Created Its Inaugural #richest List, Profiling Influential Achievers Who Embody Those Characteristics.@glenfiddichsmw Conducted An Original Research Study As Part Of Its #contentmarketing Plan To Capture A Wealthy And Successful Audience, Says @joderama Via @cmicontent.
