Anchor Text
Posted: Wed Apr 23, 2025 5:38 am
A natural link profile contains a diverse range of anchor texts, including branded, exact match,
Self Employed Database partial match, and generic phrases.
Over-optimization of keyword-rich anchor text can appear manipulative to search engines, and might lead to algorithmic and manual penalties.If a website has an excessive number of outbound anchor links pointing to non-white-hat niches (such as gambling, payday loans, or adult content), it signals potential link-selling behavior and reduces its credibility.
- Dmytro Sokhach, Search Engine Enthusiast and CEO at Editorial.Link
Using your brand name as anchor text can reinforce your brand recognition and contribute to a natural link profile. It's particularly effective for backlinking in press releases, sponsored content, or partnerships.
You should diversify anchor text types, such as:
Generic anchor text (e.g., "click here," "read more")
Naked URLs (e.g., "www.seoptimer.com")
Partial-match keywords (where the anchor includes a variation of the main keyword)
Related keywords (keywords that are related but not exactly the same as those you're targeting)
Also, you should link to deep, relevant content. Instead of always linking to your homepage, use anchor text to link deeper into your site to relevant pages that offer value to the reader.
This way, you can distribute page authority throughout your site and improve the user experience.
You can identify the anchor texts pointing to your domain using the our Backlink Checker Tool. Just follow the same steps as above and you'll see the anchor texts of all of your top backlinks.
Self Employed Database partial match, and generic phrases.
Over-optimization of keyword-rich anchor text can appear manipulative to search engines, and might lead to algorithmic and manual penalties.If a website has an excessive number of outbound anchor links pointing to non-white-hat niches (such as gambling, payday loans, or adult content), it signals potential link-selling behavior and reduces its credibility.
- Dmytro Sokhach, Search Engine Enthusiast and CEO at Editorial.Link
Using your brand name as anchor text can reinforce your brand recognition and contribute to a natural link profile. It's particularly effective for backlinking in press releases, sponsored content, or partnerships.
You should diversify anchor text types, such as:
Generic anchor text (e.g., "click here," "read more")
Naked URLs (e.g., "www.seoptimer.com")
Partial-match keywords (where the anchor includes a variation of the main keyword)
Related keywords (keywords that are related but not exactly the same as those you're targeting)
Also, you should link to deep, relevant content. Instead of always linking to your homepage, use anchor text to link deeper into your site to relevant pages that offer value to the reader.
This way, you can distribute page authority throughout your site and improve the user experience.
You can identify the anchor texts pointing to your domain using the our Backlink Checker Tool. Just follow the same steps as above and you'll see the anchor texts of all of your top backlinks.