Spam complaint rate
Posted: Tue Apr 22, 2025 8:43 am
This metric shows the percentage of people who mark an email as spam after receiving it. This is a critical metric to monitor because it indicates whether recipients perceive your message as irrelevant, annoying, or even inappropriate. However, the spam rate doesn't account for emails that are rejected at the network level by spam filters, so this metric may not capture all spam-related issues.
Business Insights : Just like bounce rates, a high spam rate can damage rcs data laos your sender's reputation. It's also a red flag that there's a problem with your email content (frequency, relevance, or quality). Keep in mind that the standard acceptable spam complaint rate is less than 0.1%.
Improvement Ideas: We have a detailed article that gives you all the tips to prevent your emails from ending up in spam . Generally speaking, to reduce spam, it is important to only send emails to people who have opted in to receive them, and to avoid sending emails too frequently. Also, always include an unsubscribe option in your email campaigns. People often report messages as spam when they are frustrated by not finding an unsubscribe link.
Business Insights : Just like bounce rates, a high spam rate can damage rcs data laos your sender's reputation. It's also a red flag that there's a problem with your email content (frequency, relevance, or quality). Keep in mind that the standard acceptable spam complaint rate is less than 0.1%.
Improvement Ideas: We have a detailed article that gives you all the tips to prevent your emails from ending up in spam . Generally speaking, to reduce spam, it is important to only send emails to people who have opted in to receive them, and to avoid sending emails too frequently. Also, always include an unsubscribe option in your email campaigns. People often report messages as spam when they are frustrated by not finding an unsubscribe link.