14. Fix Internal and External Broken Links
Broken links are a common issue in SEO audits. An Ahrefs study found that 66.5% of over 2 million domains have contained deadlinks since 2013. These links break due to site updates, content changes or page deletions.
Though they may seem minor, broken links can frustrate users graphic design email list and harm your site’s SEO, as Google relies on links for PageRank and anchor text. If links are broken, Google can’t properly crawl or index them.
There are two types of broken links to address:
• Internal links: Links directing users to another page within your site.
• External links: Links directing users from your site to an external website.
To fix broken links:
1. Use tools like Screaming Frog to detect broken links on your site.
2. Fix internal links by updating, removing or redirecting them to functional pages.
3. For external links, find relevant alternatives or remove them entirely if no replacements are available.
15. Ensure On-Page Elements Are SEO-Optimized
On-page elements like title tags, meta descriptions and H1 tags help search engines understand your content and evaluate its relevance. Properly optimizing these elements increases your chances of ranking higher in search results and attracting more clicks.
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