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Junior Achievement: A global legacy of youth empowerment

Posted: Sat Apr 19, 2025 8:38 am
by munnaf642388
Founded in 1919, Junior Achievement has grown to become a global presence, operating in more than 115 countries. With approximately 3,000 direct collaborators and the support of more than 470,000 volunteers annually, JA impacts more than 12 million young people each year . In Argentina, since 1991, JA has worked tirelessly to prepare young people for the challenges of the future.

Junior Achievement is dedicated to:
Entrepreneurship Education: Promoting skills for business creation and management.
Financial Literacy: Providing tools for responsible financial management.
Preparing for the World of Work: Empowering austria email list People with Practical Employment Skills.
Its cross-cutting scope encompasses education, economics and finance, technology and innovation, and business development, collaborating with businesses, educational institutions, and governments to maximize their impact.

The Challenge: Strengthening Communication and Expanding Reach
Junior Achievement Argentina sought to optimize its communication with volunteers, donors, and participants to expand the reach of its educational programs. The need for more personalized communication and efficient management of digital marketing campaigns were crucial to its growth and success. This objective will be achieved with a successful Salesforce Marketing Cloud integration.