AI in Marketing: Examples and Use Cases
Posted: Tue Dec 03, 2024 8:17 am
Clasp Blog AI in Marketing: Examples and Use Cases
In 2024, marketing and AI are inextricably linked. The world’s largest companies began using AI tools several years ago, which has allowed them to achieve and maintain their current leadership positions. According to Content at Scale , 80% of U.S. companies already use AI, with another 15% set to join them this year.
Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an affordable solution. Today, even small businesses and startups with limited budgets can use it. We will give you more details about the ways in which artificial intelligence is used in marketing, its benefits, and what to expect from AI in the near future.
How to Use AI in Marketing
How_to_Use_AI_in_Marketing
Although AI is far from omnipotent and has limitations, norway whatsapp number data 5 millionit is difficult to find an industry where it does not bring real benefits. We will discuss the most popular scenarios of AI applications in marketing automation.
1. Communication with customers
Today, almost all large companies use chatbots, regardless of their industry, product type, or communication policy. A modern chatbot is not just a window with predefined questions and model answers. It is a program capable of simulating the speech of a real person. It learns from a specific database, independently searching for information using certain keywords and forming simple and understandable sentences.
The main function of chatbots is to reduce the load on technical support, which until now had little or no serious automation tools. Artificial intelligence can answer simple questions about product availability and characteristics, delivery terms and payment methods, warranty returns and complaints.
Another scenario for using a chatbot is to connect while waiting for a response from a specialist. If users communicate with the program, they are more likely to stay online and continue cooperation with the company. Tidio statistics show that 62% of respondents would prefer to use a chatbot than wait for an operator. Therefore, artificial intelligence is a powerful tool for customer retention and loyalty building.
Examples of services: Claude 2 , ChatSpot , Personal AI .
2. Personalization
The use of AI in marketing is the most widespread and effective. Artificial intelligence is able to analyze tens of thousands of variables in a few seconds and look for non-obvious connections. Therefore, it can create a complete portrait of a customer by only having information about their behavior on the website. This already allows you to predict their next actions and determine which marketing tools will be most effective.
As a user explores the site's homepage, AI will be able to restructure product listings for them. For example, if the site visitor was previously interested in minimalist loft furniture, AI will show them relevant recommendations and special offers to increase the likelihood of a purchase.
AI can also build narrow audience segments, which are groups of people with similar characteristics, behaviors, and interests. This allows you to personalize your campaigns across different communication channels as much as possible and choose the right triggers and messages that resonate with a specific segment.
With Claspo , you can take your personalized omnichannel strategy to the next level. Show your widgets to specific audiences who have come to your site from a particular campaign, traffic source, ad, or even the keyword that triggered it! Thanks to this detailed targeting, your pop-ups will fit correctly into the customer journey on your website, improving their experience and bringing the desired conversions.
The best part is that creating and setting up widgets takes only 5-10 minutes on Claspo, even without technical skills. Additionally, Claspo easily integrates with many AI-based marketing automation platforms, ensuring fast data transfer and consistent customer experience across multiple touchpoints.
Examples of services: Klevu , Dynamic Yield , Klaviyo .
3. Content Generation
This is another popular area of AI use. Everyone knows ChatGPT, DALL-E, and Midjourney - neural networks that can create believable text, images, and photo imitations. ChatGPT currently has over 180 million users and is used by 92% of Fortune 500 companies. SORA, a public model for generating short videos, will soon join them. It is still early to completely do without the services of photographers, artists, designers, and videographers, but AI allows companies to save on their services already now.
Already today, thanks to the affordable subscription prices of the relevant services, you can fill your website with high-quality and optimized texts, create graphics and attract the attention of visitors with vivid product demonstrations at minimal costs. If you do not limit yourself to the basic versions of the apps but immediately use their APIs, the website will be rebuilt for each user, adapting to their needs and expectations.
Has the future already arrived? Not really. As we have said many times, neural networks have their limitations. Their results require careful review, modifications and corrections. However, it is possible to reduce the working time by 30-60% using artificial intelligence.
Examples of services: Notion AI , Jasper AI , Nightcafe Studio .
4. Decision-making
Artificial intelligence can play a key role in marketing strategy by performing some managerial functions. It can choose the best time to launch marketing campaigns, determine the ideal discount rate, or identify the most promising segment of the target audience. All this can be achieved using predictive analytics. High-end AI models can predict market events and consumer behavior with an accuracy of 90-95%.
All these AI insights can be used to optimize your website pop-up strategy. Have you identified when the demand for a particular product is expected? Use the Claspo widget to showcase its benefits and your special offer. Have you launched marketing campaigns for different segments? Display a custom widget with the optimal discount size based on the campaign the prospect has previously seen/received. Isn’t that great?
The use of AI offers companies a serious competitive advantage. Thanks to new technologies, decisions can be made based on data rather than intuition, assumptions and unconfirmed hypotheses. This minimizes the chances of failure, optimizes costs and increases the profitability of marketing campaigns.
For example, AI can find the best discount on products for each segment of the target audience. This will allow you to attract the maximum number of new customers without additional costs. After analyzing the market, it will determine the ratio of supply and demand in these groups, compare them with price elasticity, and consider consumer awareness of a particular product. This will allow the company to attract the maximum number of new customers without unnecessary costs: the discount will be large enough to create hype and sufficient to maintain positive financial results.
In 2024, marketing and AI are inextricably linked. The world’s largest companies began using AI tools several years ago, which has allowed them to achieve and maintain their current leadership positions. According to Content at Scale , 80% of U.S. companies already use AI, with another 15% set to join them this year.
Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an affordable solution. Today, even small businesses and startups with limited budgets can use it. We will give you more details about the ways in which artificial intelligence is used in marketing, its benefits, and what to expect from AI in the near future.
How to Use AI in Marketing
How_to_Use_AI_in_Marketing
Although AI is far from omnipotent and has limitations, norway whatsapp number data 5 millionit is difficult to find an industry where it does not bring real benefits. We will discuss the most popular scenarios of AI applications in marketing automation.
1. Communication with customers
Today, almost all large companies use chatbots, regardless of their industry, product type, or communication policy. A modern chatbot is not just a window with predefined questions and model answers. It is a program capable of simulating the speech of a real person. It learns from a specific database, independently searching for information using certain keywords and forming simple and understandable sentences.
The main function of chatbots is to reduce the load on technical support, which until now had little or no serious automation tools. Artificial intelligence can answer simple questions about product availability and characteristics, delivery terms and payment methods, warranty returns and complaints.
Another scenario for using a chatbot is to connect while waiting for a response from a specialist. If users communicate with the program, they are more likely to stay online and continue cooperation with the company. Tidio statistics show that 62% of respondents would prefer to use a chatbot than wait for an operator. Therefore, artificial intelligence is a powerful tool for customer retention and loyalty building.
Examples of services: Claude 2 , ChatSpot , Personal AI .
2. Personalization
The use of AI in marketing is the most widespread and effective. Artificial intelligence is able to analyze tens of thousands of variables in a few seconds and look for non-obvious connections. Therefore, it can create a complete portrait of a customer by only having information about their behavior on the website. This already allows you to predict their next actions and determine which marketing tools will be most effective.
As a user explores the site's homepage, AI will be able to restructure product listings for them. For example, if the site visitor was previously interested in minimalist loft furniture, AI will show them relevant recommendations and special offers to increase the likelihood of a purchase.
AI can also build narrow audience segments, which are groups of people with similar characteristics, behaviors, and interests. This allows you to personalize your campaigns across different communication channels as much as possible and choose the right triggers and messages that resonate with a specific segment.
With Claspo , you can take your personalized omnichannel strategy to the next level. Show your widgets to specific audiences who have come to your site from a particular campaign, traffic source, ad, or even the keyword that triggered it! Thanks to this detailed targeting, your pop-ups will fit correctly into the customer journey on your website, improving their experience and bringing the desired conversions.
The best part is that creating and setting up widgets takes only 5-10 minutes on Claspo, even without technical skills. Additionally, Claspo easily integrates with many AI-based marketing automation platforms, ensuring fast data transfer and consistent customer experience across multiple touchpoints.
Examples of services: Klevu , Dynamic Yield , Klaviyo .
3. Content Generation
This is another popular area of AI use. Everyone knows ChatGPT, DALL-E, and Midjourney - neural networks that can create believable text, images, and photo imitations. ChatGPT currently has over 180 million users and is used by 92% of Fortune 500 companies. SORA, a public model for generating short videos, will soon join them. It is still early to completely do without the services of photographers, artists, designers, and videographers, but AI allows companies to save on their services already now.
Already today, thanks to the affordable subscription prices of the relevant services, you can fill your website with high-quality and optimized texts, create graphics and attract the attention of visitors with vivid product demonstrations at minimal costs. If you do not limit yourself to the basic versions of the apps but immediately use their APIs, the website will be rebuilt for each user, adapting to their needs and expectations.
Has the future already arrived? Not really. As we have said many times, neural networks have their limitations. Their results require careful review, modifications and corrections. However, it is possible to reduce the working time by 30-60% using artificial intelligence.
Examples of services: Notion AI , Jasper AI , Nightcafe Studio .
4. Decision-making
Artificial intelligence can play a key role in marketing strategy by performing some managerial functions. It can choose the best time to launch marketing campaigns, determine the ideal discount rate, or identify the most promising segment of the target audience. All this can be achieved using predictive analytics. High-end AI models can predict market events and consumer behavior with an accuracy of 90-95%.
All these AI insights can be used to optimize your website pop-up strategy. Have you identified when the demand for a particular product is expected? Use the Claspo widget to showcase its benefits and your special offer. Have you launched marketing campaigns for different segments? Display a custom widget with the optimal discount size based on the campaign the prospect has previously seen/received. Isn’t that great?
The use of AI offers companies a serious competitive advantage. Thanks to new technologies, decisions can be made based on data rather than intuition, assumptions and unconfirmed hypotheses. This minimizes the chances of failure, optimizes costs and increases the profitability of marketing campaigns.
For example, AI can find the best discount on products for each segment of the target audience. This will allow you to attract the maximum number of new customers without additional costs. After analyzing the market, it will determine the ratio of supply and demand in these groups, compare them with price elasticity, and consider consumer awareness of a particular product. This will allow the company to attract the maximum number of new customers without unnecessary costs: the discount will be large enough to create hype and sufficient to maintain positive financial results.