You may be in the planning phase right now, where you already have a clear idea of what products or services you will offer and what your general sales strategy will be. This is great; in many cases, people who are sure they want to create an e-commerce have not yet considered what to sell and how .
On the other hand, it is also possible that linkedin database you already have your business or physical store and want to transfer it to the virtual world, due to the potential that is found on the Internet . Both options are very popular.
It is important to keep in mind that, even if you have extensive experience in the world of commerce, you need a strong digital foundation to successfully start a business of this nature.
And there are quite a few disciplines associated with e-commerce that surround the entire process of having an online store , such as marketing automation, customer service, content creation and management, product and data administration, search engine positioning, management of online advertising and digital channels, and logistics, among others.
However, if we focus strictly on what a virtual store itself is, which is the core part of the e-commerce business, we must bear in mind that it is a website where economic purchase-sale transactions can be carried out through, generally, a payment gateway, although there are other methods through which transactions can be carried out.
This website, which provides a catalogue of products and the option to purchase them, can be developed using web programming or structured using a content manager , a platform specifically designed to manage virtual stores.
And now comes the most crucial part: which content management system or CMS is best suited for your ecommerce business? Below we will look at the basic features and strengths of Prestashop and Woocommerce to help you make the right choice.
