Practices for successful SMS campaigns (II)
Posted: Wed Dec 11, 2024 4:16 am
SMS campaigns are an important part of online marketing strategies of all companies interested in reaching directly and effectively their customers.
The mobile channel offers a lot of advantages, but its effectiveness and success depend largely on the good practices implemented for SMS campaigns.
In this second installment of «successful practices for gambling data korea phone number SMS campaigns,» we provide basic guidelines that you should follow to ensure the efficiency and effectiveness of your campaigns:
Define clear success parameters: before implementing the campaign, you must establish what will be the goals you want to achieve with it. Define the indicators to know if you reached or not the objectives set: rate of clicks, number of entries to the list of phone numbers, promotions exchange rate permits, registration in competition and increase traffic to the web site.
Establish clear instructions (call to action): It is not enough that your customers receive the message. The SMS should include a call to action that tells the customer an instruction for you to achieve your ultimate goal. The call to action should be clear, and should be achievable in no more two steps.
Contact your most loyal customers: Set loyalty campaigns with the most loyal segment between your customers. It is recommended that members of a mobile loyalty program have access to special offers or promotions, new or different from what you communicate with the rest of your customers.
Segment your contacts: The rate of conversion of SMS campaigns is greater to the extent that the customer segmentation is more specific. Your goal should be segmented by public interest, geographic location, and/or the number of variables to consider that you are sending the right information to the right group.
Lead your users to a responsive link: The links included in SMS campaigns should be directed to a web entry that is easy to read and navigate. It is recommended that websites to which you redirect your customers be responsive or adaptive.
Learn from the results: Analyze each campaign you implement to improve in the next and increase conversion rate.
Use reliable companies: Your SMS campaigns must be held by a trusted company, which is able to guide you in the application of best practices. It is very important that offers a secure platform and good customer services.
The mobile channel offers a lot of advantages, but its effectiveness and success depend largely on the good practices implemented for SMS campaigns.
In this second installment of «successful practices for gambling data korea phone number SMS campaigns,» we provide basic guidelines that you should follow to ensure the efficiency and effectiveness of your campaigns:
Define clear success parameters: before implementing the campaign, you must establish what will be the goals you want to achieve with it. Define the indicators to know if you reached or not the objectives set: rate of clicks, number of entries to the list of phone numbers, promotions exchange rate permits, registration in competition and increase traffic to the web site.
Establish clear instructions (call to action): It is not enough that your customers receive the message. The SMS should include a call to action that tells the customer an instruction for you to achieve your ultimate goal. The call to action should be clear, and should be achievable in no more two steps.
Contact your most loyal customers: Set loyalty campaigns with the most loyal segment between your customers. It is recommended that members of a mobile loyalty program have access to special offers or promotions, new or different from what you communicate with the rest of your customers.
Segment your contacts: The rate of conversion of SMS campaigns is greater to the extent that the customer segmentation is more specific. Your goal should be segmented by public interest, geographic location, and/or the number of variables to consider that you are sending the right information to the right group.
Lead your users to a responsive link: The links included in SMS campaigns should be directed to a web entry that is easy to read and navigate. It is recommended that websites to which you redirect your customers be responsive or adaptive.
Learn from the results: Analyze each campaign you implement to improve in the next and increase conversion rate.
Use reliable companies: Your SMS campaigns must be held by a trusted company, which is able to guide you in the application of best practices. It is very important that offers a secure platform and good customer services.